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Valuetainment · 1 day ago

Vice President Digital Marketing

Fort Lauderdale, FL

Full-time

Onsite

Director/Executive

Valuetainment is a company focused on educating and empowering leaders around the world. They are seeking a Vice President of Digital Marketing to own and scale all digital marketing and paid media efforts, with a strong emphasis on performance-driven campaigns and achieving Return on Ad Spend (ROAS) targets.

EventsMedia and EntertainmentPodcast

Hiring Manager

Tory Clarke

Responsibilities

Own the end-to-end digital marketing strategy, with primary accountability for ROAS

Translate business objectives into clear performance marketing plans

Ideate, test, launch, and scale paid media campaigns across relevant platforms (e.g., Meta, Google, YouTube, LinkedIn, programmatic, emerging channels)

Continuously optimize creative, targeting, funnels, and spend allocation to maximize ROI

Make rapid, data-driven decisions on where to double down, pause, or kill campaigns

Integrate AI into all appropriate marketing inititives to optimize resources

Manage and allocate significant paid media budgets

Earn increased budget authority through consistent ROAS performance

Build forecasting models tied to spend, CAC, LTV, and revenue outcomes

Partner with Finance and Leadership to align spend with growth targets

Oversee creative strategy in partnership with internal graphic and content teams

Ensure creative is built to convert, not just look good

Own and optimize funnel performance from impression → click → conversion → revenue

Drive continuous A/B and channel testing across ads, landing pages, and offers

Lead, hire, and develop a high-performing internal Digital Marketing team, including performance marketers, media buyers, graphic designers and creative strategists

Set clear performance expectations and accountability standards

Build scalable processes, dashboards, and operating rhythms

Create a culture of ownership, experimentation, and measurable results

If successful, develop and lead an external digital marketing offering

Package internal marketing capabilities into sellable services

Deliver performance marketing solutions to 10,000+ global clients

Create an additional revenue stream tied directly to marketing excellence

Qualification

Digital marketing strategyPaid media managementReturn on Ad Spend (ROAS)Analytical mindsetBudget managementPerformance marketingTeam leadershipCreative strategyA/B testingGrowth marketingFast-paced environment