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bswift · 1 day ago

VP, Personalization & Engagement Campaigns

United States

Full-time

Remote

Director/Executive

$170K/yr - $190K/yr

10+ years exp

bswift is a leading benefits administration company that specializes in providing tailored solutions for clients. The Vice President of Personalization & Engagement Campaigns will lead strategic efforts to deliver personalized experiences through the benefits platform and oversee the design and execution of data-driven campaign strategies.

Health CareInformation TechnologySoftware

Responsibilities

Develop and own personalization and campaign strategy for the benefits platform

Build and lead a team focused on personalization, segmentation, and lifecycle campaigns

Collaborate with Product, Data Science, and Engineering to embed personalization into platform experience

Create personalized campaigns to close gaps in care, drive behavior change, and provide educational awareness

Drive dynamic content strategies and real-time personalization using behavioral, demographic, and predictive data

Oversee use of advanced analytics, AI/ML models, and personalization engines

Ensure compliance with data privacy and security standards while maximizing personalization capabilities

Define KPIs for personalization and campaign initiatives (e.g., engagement, benefit adoption, retention)

Lead A/B and multivariate testing to refine campaign tactics

Qualification

Campaign strategyPersonalization platformsData-driven designAI/ML applicationsCustomer segmentationLeadership skillsBehavior change strategiesDynamic content strategiesCommunication skillsCross-functional collaboration

Required

10+ years in leadership roles focused on campaign strategy, personalization, or lifecycle engagement

Proven experience with personalization platforms and marketing automation tools

Strong understanding of data-driven campaign design, AI/ML applications, and customer segmentation

Exceptional leadership, communication, and cross-functional collaboration skills

Preferred

Experience in HR tech, benefits platforms, or SaaS businesses

Familiarity with CDPs, real-time decisioning engines, and advanced analytics tools

Ability to translate complex data insights into actionable campaign strategies

Benefits

Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.

Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.

Remote first, Office friendly environment! No time to commute? No problem!

Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.

Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.

Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.

Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.