Blue Cross and Blue Shield of Vermont · 2 weeks ago
Marketing & Communications Strategist
Berlin, VT
Full-time
Hybrid
Mid, Senior Level
$75K/yr - $83K/yr
5+ years expBlue Cross and Blue Shield of Vermont is looking for a skilled Marketing & Communications Strategist to join their Brand and Engagement Strategies team. The role involves leading the development of marketing and communications materials, collaborating with various teams, and enhancing the brand experience for members and customers.
Health CareNon Profit
Hiring Manager
Beth Wirsul
Responsibilities
Lead the development of print and digital marketing and communications materials, from concept through completion, and support the production of advertising campaigns
Employ “big picture” thinking and proven experience to support the strategic, tactical, creative, and operational facets of marketing, communications, and branding
Work regularly with internal subject matter experts, cross-departmental teams, and external vendors, such as designers, photographers, and videographers
Monitor and recommend ideas to improve the value, quality, and impact of marketing communications materials and the brand experience for our members, providers, and customers
Qualification
Required
Bachelor's degree, preferably in marketing, business, or communications
Minimum of 5+ years of related experience in marketing communications, preferably for healthcare, health plan, or nonprofit organizations
Minimum of 5+ years of writing experience for marketing, advertising, communications, or corporate initiatives
Demonstrated experience in comprehensive project management and the creative development of print and digital materials
Strong understanding of art direction, print production, list coordination, direct mail processes, digital distribution, and reporting
Excellent written and oral communication skills, including and beyond copywriting, editing, and presenting
Excellent people skills, with thorough understanding and use of effective interpersonal communication skills
Experience with Microsoft Office is required, with preferred experience with Adobe programs
Benefits
Health insurance (including vision)
Dental coverage (free to employees)
Wellness Program
401(k) with employer match + automatic employer contribution
Life Insurance
Disability Insurance
Combined time off (CTO) – 20 days per year + 9 paid holidays
Tuition Reimbursement
Student Loan Repayment
Dependent Caregiver Benefits
Company
Blue Cross and Blue Shield of Vermont
Located on a scenic hillside in the central Vermont community of Berlin, Blue Cross and Blue Shield of Vermont has been a primary part of Vermont’s health care system for more than 30 years, providing thousands of Vermonters with health benefits and services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ruth Greene
VP, Treasurer & CFO
Margaret Pinello-White, SHRM-SCP
Vice President & Chief Administrative Officer
Recent News
vermontbiz.com
2025-10-16
vermontbiz.com
2025-07-29
2025-06-01
Company data provided by crunchbase