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Adtalem Global Education · 1 day ago

Senior Manager- Paid Media

Chicago, IL

Full-time

Hybrid

Senior Level, Lead/Staff

$80K/yr - $141K/yr

8+ years exp

Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. The Senior Manager, Paid Media will support the Director of Media in executing and optimizing media strategies across various platforms, ensuring efficient and effective media plans are implemented.

EdTechEducationHigher Education

Responsibilities

Assist in the execution of full-funnel media strategies aligned with brand growth, lead generation, and enrollment goals

Manage day-to-day operations of media campaigns, including budgeting, pacing, and performance monitoring

Collaborate with analytics and agency teams to implement measurement frameworks (MMM, Salesforce, Incremenatlity) and optimize channel performance

Support test-and-learn initiatives by coordinating creative and media experiments and reporting on outcomes

Partner with creative and web teams to ensure alignment between media placements and messaging

Maintain documentation and reporting dashboards to track campaign KPIs and budget pacing

Coordinate with internal stakeholders across marketing, enrollment, and analytics to ensure campaign alignment

Serve as a point of contact for agency partners on campaign execution and reporting

Assist in preparing presentations and performance summaries for leadership and cross-functional teams

Contribute to the development of media briefs and creative asset planning

Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution

Create and review monthly and annual budgets

Completes other duties as assigned

Qualification

Paid media executionCampaign performance reportingMedia platforms proficiencyAnalytical skillsProject managementCommunication skillsCollaboration skillsOrganizational skills