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Viatris · 1 week ago

Senior Manager, U.S. Market Research

United States

Full-time

Remote

Senior Level

$95K/yr - $193K/yr

5+ years exp

Viatris is a global healthcare company committed to empowering people worldwide to live healthier at every stage of life. The Senior Manager, U.S. Market Research will lead strategy-driven market research projects, providing actionable insights and recommendations to support strategic product planning and marketing effectiveness.

BiotechnologyHealth CareLife SciencePharmaceutical

Responsibilities

Leads and manages strategy-driven market research projects in accordance with internal compliance policies and best practices. Responsible for ensuring that interpretation of primary market research is generating meaningful, actionable and differentiating insights

Has an in-depth understanding of the brand/molecule/therapeutic area and consolidates insights from primary market research, forecasting, analytics, and competitive intelligence into insights and recommendations

Develops and provides analysis to support strategic product planning, which includes situational analysis for each brand, market research necessary for developing and testing each products positioning, promotional concepts and messaging

Collaborates with product teams to create and manage budget for primary market research projects

Keeps abreast with market developments and competitors

Proactively seeks out and evaluates new data sources, tools, and research partners that can enhance customer insights and ability to improve overall effectiveness of the marketing plan

Manage research vendors, resources

This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. He/she will be part of team to support business through their proactive thought leadership, innovative analytical capabilities and their ability to communicate highly complex and dynamic information in new and creative ways

Perform other duties as assigned

Qualification

Market research managementQuantitative research methodologiesQualitative research methodologiesData analysisStrategic planningMathematical conceptsLeadership skillsInterpersonal skillsCommunication skillsProblem-solving skillsTime managementCollaboration skills

Required

5+ years of Insight-driven qualitative and quantitative market research project scoping and management is preferred

Known subject matter expert for quantitative and qualitative research methodologies

Advanced knowledge about study design and able to assess and direct vendor technical capabilities and manage risks in the analytic process

Recognized expertise on connecting, integrating and synthesizing analysis and data into a meaningful ‘so what' to drive concrete strategic recommendations and enable commercial decision making

Identifies, prioritizes and describes relevant caveats in data/model and how they relate to business question and broader strategic business priorities

Strong leadership and interpersonal skills with demonstrated ability to work collaboratively with senior business leaders and cross-functional business partners

Strong communication and influencing skills with demonstrated ability to develop and effectively present succinct, compelling reviews of independently developed analyses infused with insight and business implications/actions to be considered

Strong organizational skills and time management; ability to manage diverse range of simultaneous projects

Can communicate and collaborate much like a native English speaker

Ability to solve equations, apply technical mathematical concepts, and perform complex computations

Ability to solve problems with a variety of concrete variables through semi-standardized solutions that require some ingenuity and analysis

Ability to draw inferences and follow prescribed and detailed procedures to solve moderately complex problems

Typically sitting at a desk or table. Intermittently sitting, standing, walking or stooping

Periodic travel is required (less than 10%)

Normal office situation. Remote work