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Zealand Pharma · 1 day ago

Director, Consumer Market Insights

NYC Metro Area

Full-time

Hybrid

Director/Executive

8+ years exp

Zealand Pharma is a biotechnology company focused on discovering and developing peptide-based medicines. They are seeking a strategic thinker for the Director, Consumer Market Insights role, which will be critical in shaping and executing the company’s insights agenda for upcoming launches in rare diseases, obesity, and metabolic health.

BiopharmaBiotechnologyHealth Care

Comp. & Benefits

Responsibilities

Drive consumer insights agenda: Scope, lead, and deliver cross-functional projects across core insights functions, including market research, forecasting support, competitive intelligence, data and analytics

Oversee continuous tracking programs to monitor brand equity, awareness, and usage attitudes; diagnose performance issues and recommend course correction

Lead qualitative and quantitative research, exploring buying processes, patient journeys, segmentation studies, perceptual mapping, messaging platforms, and pricing sensitivity

Implement agile research methodologies (DIY platforms, rapid polling) to provide quick feedback loops

Collaborate with Product Development, Commercial, and R&D teams to integrate insights into strategic marketing and go-to-market plans. Ensure alignment across Zealand external partnerships

Facilitate alignment meetings with regional teams to adapt insights for local market relevance and ensure shared information across the organization in a compliant manner

Present strategic insights to executive leadership focusing on consumer strategy

Serve as a strategic thought partner to marketing and commercial teams, emphasizing the voice of the consumer in decision-making

Identify opportunities to enhance the insights process using advanced analytics tools and digital methodologies, including AI/ML

Recommend and implement new data sources, technologies, and analytical methods to improve insights capabilities. Examples may include AI-driven database repositories and virtual moderation using AI

Ensure all research activities comply with industry and corporate guidelines related to compliance and standards

Deliver clear, concise, and actionable presentations and reports to the Zealand team

Deliver high quality ad hoc analyses to leadership that offer clear recommendations in support of brand strategy

Proactively provide actionable insights to key stakeholders for both short-term resource allocation decision and long-term strategy development

Qualification

Market ResearchConsumer InsightsData AnalysisCompetitive IntelligencePresentation SkillsAgile ResearchCommunication SkillsStrategic ThinkingCollaborationProject ManagementProblem SolvingAdaptabilityTeamwork

Required

Bachelor's degree in Business, Marketing, Economics, or a related field; an advanced degree (MBA, Master's, or PhD) is preferred

Minimum of 8-10 years of experience in market research, with at least 5 years specifically in the CPG industry (Food & Bev, Personal Care, or Household goods)

Strong expertise in consumer package research methodologies, data analysis, and competitive intelligence

Strong understanding of the US market but with a global mindset working across cultures and geographies

Proven track record of delivering strategic insights that have driven business growth and informed high-level decision-making

Excellent communication and presentation skills, with the ability to convey complex information to diverse audiences, including senior executives. Must be highly proficient in Excel and Powerpoint

Excels in a fast-paced, dynamic environment and manages multiple priorities effectively

Experienced in navigating ambiguous situations and adept at providing clarity to stakeholders through a combination of previous experience and business acumen

Ability to travel domestically and internationally as needed (approx. 20%)