InterEx Group · 2 weeks ago
Senior Manager Product Strategy
InterEx Group is a family-owned business with a strong presence in global sales. They are seeking a Senior Manager Product Strategy to lead a Media Mix Modelling project, requiring expertise in analytical models and strong project management skills.
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Responsibilities
Experience in running projects with MMM (Media mix Modeling) / econometric models preferred or related analytical models using multivariate regression or machine learning algorithms
Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, processes, systems and data
Project management skills and ability to solve complex problems
Knowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal teams and external agencies
Knowledge of and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), the second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch)
Qualification
Required
Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, processes, systems and data
Project management skills and ability to solve complex problems
Knowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal teams and external agencies
Knowledge of and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), the second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch)
Preferred
Experience in running projects with MMM (Media mix Modeling) / econometric models preferred or related analytical models using multivariate regression or machine learning algorithms