Senior Manager Product Strategy jobs in United States
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InterEx Group · 2 weeks ago

Senior Manager Product Strategy

InterEx Group is a family-owned business with a strong presence in global sales. They are seeking a Senior Manager Product Strategy to lead a Media Mix Modelling project, requiring expertise in analytical models and strong project management skills.

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Responsibilities

Experience in running projects with MMM (Media mix Modeling) / econometric models preferred or related analytical models using multivariate regression or machine learning algorithms
Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, processes, systems and data
Project management skills and ability to solve complex problems
Knowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal teams and external agencies
Knowledge of and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), the second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch)

Qualification

Media mix modellingProject managementSales & Marketing AnalyticsStakeholder managementConsumer data sources

Required

Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, processes, systems and data
Project management skills and ability to solve complex problems
Knowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal teams and external agencies
Knowledge of and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), the second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch)

Preferred

Experience in running projects with MMM (Media mix Modeling) / econometric models preferred or related analytical models using multivariate regression or machine learning algorithms

Company

InterEx Group

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InterEx Group is becoming the strategic partner of choice for organizations undergoing digital, business, and technology transformation.

Funding

Current Stage
Growth Stage

Leadership Team

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Jamie Fraser
CEO
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Company data provided by crunchbase