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Linxup · 1 day ago

Manager, Partner & Channel Marketing

United States

Full-time

Remote

Senior Level

5+ years exp

Linxup is a fast-growing company that helps businesses track and protect their vehicles and equipment through their SaaS platform. The Manager, Partner & Channel Marketing will own lead generation through strategic partners and event-based marketing programs, working cross-functionally to activate high-intent prospects.

Fleet ManagementGPSSaaSSoftware

Responsibilities

Build And Scale Lead Generation Programs Across

Strategic technology partners

Professional associations

Buying groups

Franchise systems

Design Co-marketing Strategies Including

Email campaigns

Webinars

Sponsored content

Member promotions

In-person events

Manage partner lead flows, SLAs, tracking, and reporting

Own partner program activation, not just recruitment

Own the annual trade show strategy and budget

Select shows based on: Market alignment, Pipeline potential and Historical ROI

Partner with Sales on:

Booth staffing

Lead capture strategy

Onsite marketing opportunities

Pre- and post-show outreach

Build standardized event ROI reporting tied to pipeline and revenue

Coordinate with Demand Gen & Revenue Operations on:

Campaign execution

Lead routing

Attribution & reporting

Partner with Sales on:

Pipeline acceleration

Channel-specific sales enablement

Partner with Content on:

Partner toolkits

Co-branded content

Event assets

Partner with Product Marketing on:

Partner positioning

Verticalized messaging

Vertical specific competitive differentiation

Perform other duties as assigned

Qualification

Partner marketingChannel marketingField marketingB2B SaaS experienceSalesForce familiarityTrade show pipeline attributionCampaign orchestrationBudget ownershipEvent ROI modelingPipeline analyticsPartner activation strategyCross-functional leadership