Launch Potato · 1 day ago
Senior Manager, Google Paid Media
United States
Full-time
Remote
Senior Level
$100K/yr - $140K/yr
6+ years expLaunch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through various brands. The Senior Manager of Google Paid Media will lead the paid media strategy for FinanceBuzz across Google's advertising ecosystem, driving profitable growth and operational excellence while overseeing high-impact campaigns and optimizing strategies.
Marketing & Advertising
Responsibilities
Own paid media performance across Google Ads channels (Search, PMax, YouTube, Display, Discovery, Demand Gen)
Deliver consistent growth in spend and profitability, meeting or exceeding channel ROAS and your own margin targets towards aggressive YoY growth goals
Mentor paid media manager, developing their strategic thinking, analytical rigor, and cross-functional skills with the intention to manage them once you master the business
Partner with creative & yield teams to align your own ad copy messaging, landing page experience, and testing strategies that improve CTR, CVR, and ROAS
Build scalable frameworks for campaign testing, data analysis, and creative iteration within Google’s automation and audience systems
Drive cross-functional collaboration to ensure Google paid media investments integrate with the broader company growth strategy
Identify and champion new Google platform opportunities, betas, and expansion strategies
Enhance the existing Launch Potato’s Google media-buying playbooks to improve operational efficiency and data-driven decision-making
Qualification
Required
Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen spanning multiple verticals
Deep analytical expertise with BI tools (Looker, Google Analytics, etc.) plus advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.)
Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Google's full ecosystem
Ability to leverage audience, creative, and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics
Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads
Exceptional communication and collaboration skills; able to influence decision-making across creative, analytics, and executive teams
Leadership experience mentoring and developing paid media teams
6+ years managing large-scale digital media portfolios in affiliate marketing or lead generation ($20M+/year), including 2+ years in a leadership or people management role
Preferred
Experience with AI tools (ChatGPT, Gemini, Claude, etc.) to improve workflow efficiency or insights
Understanding of personal finance and consumer financial services verticals
Experience leading cross-channel media expansion strategies beyond Google
Benefits
Profit-sharing bonus
Competitive benefits
Company
Launch Potato
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ryan Van Horn
CTO / Founder
Apurva Shah
Chief Financial Officer
Company data provided by crunchbase