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Tidal Financial Group · 2 weeks ago

VP of Brand — YieldMax ETFs

United States

Full-time

Remote

Senior Level

Tidal Financial Group is a leading ETF investment technology platform dedicated to creating and growing ETFs. They are seeking a Vice President of Brand to lead the evolution of YieldMax, a retail-investor-first ETF brand, focusing on brand authority, influencer-led distribution, and compelling narratives for retail investors.

Asset ManagementBusiness DevelopmentConsultingFinancial ServicesFinTechMarketing

Responsibilities

Lead the end-to-end YieldMax brand strategy, positioning the firm as the premier income-focused ETF brand for retail investors

Build and scale an influencer-first brand engine, owning strategy, relationships, contracts, performance measurement, and long-term partnership development

Serve as the senior steward of YieldMax’s reputation across social platforms, retail investor communities, media, and digital channels

Translate complex, options-based investment strategies into clear, compelling, and compliant retail investor messaging

Own brand and marketing communications governance under the Investment Company Act of 1940, ensuring all public-facing content, influencer activity, and social communications meet SEC regulatory and disclosure requirements

Partner closely with legal and compliance leadership to design scalable, influencer-compatible communication frameworks that protect the firm while preserving authenticity and speed

Develop and lead a high-performance brand team across content, social, influencer marketing, creative, and communications

Establish a rigorous, data-driven brand operating model with clear KPIs tied to awareness, trust, engagement, and investor growth

Partner closely with executive leadership, product, legal/compliance, and distribution teams to ensure alignment and execution excellence

Anticipate shifts in retail investor behavior, social platforms, creator dynamics, and regulatory expectations to keep YieldMax ahead of the market

Qualification

Brand leadershipFin-fluencer managementSocial media strategySEC regulatory knowledgeOptions-based investment knowledgePerformance-oriented marketingTeam leadershipJudgment in regulation

Required

Senior-level brand leadership experience within retail investing, ETFs, trading platforms, or adjacent financial services

Deep, proven experience in the fin-fluencer ecosystem, including direct management of high-impact influencer relationships

A strong command of social media strategy across platforms such as YouTube, X, Instagram, TikTok, and emerging retail investor channels

Meaningful understanding of options-based investment products and income strategies - enough to guide messaging, challenge assumptions, and build credibility

Deep, practical knowledge of SEC regulatory communications requirements under the Investment Company Act of 1940, including experience designing and approving compliant marketing, social, and influencer communications for registered funds

A track record of building brands through measurable, performance-oriented marketing, not just awareness

Experience leading and scaling teams with high standards for execution, accountability, and creative excellence

Strong judgment operating in highly regulated environments while maintaining relevance, clarity, and brand momentum