VeSync · 11 hours ago
Digital Marketing Manager (Temp)
Tustin, CA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $100K/yr
3+ years expVeSync is a portfolio company specializing in health & wellness products, seeking an energetic and experienced Digital Marketing Manager. The role involves analyzing customer journey data, optimizing marketing campaign performance, and conducting A/B testing to enhance campaign effectiveness.
Consumer GoodsCustomer ServiceE-CommerceLocal
Responsibilities
Analyze customer journey data from multiple marketing outlets to drive targeted traffic, leads, and conversions to our DTC channel
Optimize marketing campaign performance by analyzing key metrics (CTR, website traffic, conversion rates, ROI/ROAS, CPA, CLV, etc.) to identify areas for improvement
Conduct A/B, multivariate testing, and experiments to refine marketing tactics, messaging, and creative elements for enhanced campaign performance
Lead and elevate the brand's digital footprint, including its website, social media platforms, and additional online channels, by staying ahead of market trends and analyzing competitors
Craft and execute detailed digital marketing plans that align with the company’s objectives and aspirations
Keep abreast of the latest industry developments, consumer trends, and competitive dynamics to inform and adapt marketing approaches
Collaborate with the internal creative team to develop assets for campaigns
Direct and fine-tune digital marketing initiatives across various platforms, such as social media ads, SEM, email marketing, and online retail sites, to optimize performance
Manage the setup of campaigns, allocation of budgets, and targeting of audiences to ensure maximum efficiency and achievement of marketing goals
Evaluate campaign outcomes by examining key performance indicators like conversion rates, ROI, CAC, and CLV, employing sophisticated analytics tools
Detect patterns, insights, and opportunities for enhancement to continually upgrade marketing campaigns and strategies
Execute testing strategies like A/B and multivariate tests to assess various marketing approaches, messages, and visuals
Apply findings from testing to continually refine and boost campaign effectiveness, leading to steady enhancements in crucial performance metrics
Collaborate with teams across different departments, such as product development, sales, and creative, to guarantee a cohesive marketing strategy
Produce and deliver regular analysis and reports, offering insights and recommendations to guide future marketing strategies and optimizations
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
At least 3-5 years of professional experience in Digital Marketing, Growth Marketing, or similar roles
Proven track record of developing and executing successful performance marketing campaigns that drive measurable results
Strong analytical skills and proficiency in data analysis tools and techniques
Company
VeSync
Founded in 2011, VeSync was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase