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The Academies of Math and Science · 1 day ago

Digital Paid Media Director

Tempe, AZ

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

The Academies of Math and Science is a mission-driven organization supporting educational growth and impact. They are seeking a Digital Paid Media Director to lead and scale their paid media acquisition strategy across Meta and Google platforms.

EducationPrimary EducationSecondary Education

Responsibilities

Own and lead the end-to-end paid media strategy across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)

Develop, execute, and scale paid acquisition programs aligned to enrollment, lead-generation, and ROI objectives

Partner closely with the VP of Marketing to define paid media priorities, performance benchmarks, budget allocation, and testing roadmaps

Directly build, launch, and manage paid campaigns within Meta Ads Manager and Google Ads

Design campaign structures optimized for funnel stages, audience segmentation, and conversion performance

Lead creative testing strategy across messaging, formats, placements, and audience targeting, coordinating creative needs with internal stakeholders

Monitor campaign performance daily and execute ongoing optimization to improve: Cost per lead (CPL), Cost per acquisition (CPA), Lead quality, Conversion rates, Return on investment (ROI)

Manage budget pacing, scaling strategies, bid adjustments, and audience refinement across platforms

Proactively identify performance trends, troubleshoot declines, and implement corrective actions efficiently

Oversee paid media tracking infrastructure to ensure accurate attribution and conversion integrity

Manage and optimize tracking systems, including: Google Tag Manager (events, triggers, conversions), Meta Conversion API (CAPI)

Collaborate with technical partners to maintain reliable data flow between paid platforms, CRM systems, and websites

Provide regular performance updates, insights, and strategic recommendations to the VP of Marketing

Partner with the Marketing Analyst to interpret reporting and uncover deeper insights, while retaining ownership of paid media decisions

Collaborate with the Website Manager to ensure landing pages support conversion goals (without direct site management responsibility)

Qualification

Meta Ads ManagerGoogle AdsMeta Conversion APIGoogle Tag ManagerCRM platformsCampaign optimizationAttribution modelingAnalytical skillsCommunication skillsCollaboration skillsLeadership skillsOrganizational skills

Required

Minimum of 5 years of experience managing and scaling paid media campaigns across Meta and Google platforms

Advanced proficiency in: Meta Ads Manager and Business Manager, Meta Conversion API (CAPI), Google Ads and Google Tag Manager, CRM platforms such as HubSpot or equivalent

Strong understanding of conversion tracking, attribution modeling, and funnel-based acquisition strategies

Proven ability to scale campaigns while maintaining cost efficiency and lead quality

Excellent communication, collaboration, and leadership skills

Highly organized, analytical, and comfortable operating in a fast-paced environment