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WillScot · 3 days ago

Senior Manager of Search Engine Marketing

Scottsdale, AZ, US, 85257

Full-time

Onsite

Mid, Senior Level

4+ years exp

WillScot is North America’s leading provider of complete temporary space solutions, and they are seeking a dynamic and experienced strategic SEM lead. This role is responsible for managing the Paid Search Marketing budget and developing strategies that drive lead quantity and quality, contributing directly to orders and revenue.

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Responsibilities

Create and implement paid search strategies aligned with business objectives and demand gen goals

Identify growth opportunities and emerging trends in SEM, including AI-driven automation and campaign orchestration

Ensure optimization across the entire SEM journey from Keywords to ad copy to destination pages

Oversee end-to-end execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization

Manage large-scale budgets to maximize ROI and meet CPA/CAC targets

Monitor and analyze campaign performance, providing actionable insights and recommendations

Develop testing frameworks (A/B tests) to improve ad copy, bidding, and landing page performance

Work closely with analytics, SEO, creative, and other media teams to ensure integrated strategies

Communicate performance and strategy clearly to stakeholders, including senior leadership

Mentor and lead paid search specialists, fostering innovation and continuous learning

Qualification

SEM campaign managementGoogle Ads expertiseMicrosoft Ads expertiseData-driven insightsBudget managementAnalytical skillsCommunication skillsLeadership experienceCollaboration skills