Foundation Software · 1 month ago
Director of Digital Paid Media
Strongsville, OH, USA, 44136
Full-time
Onsite
Director/Executive
8+ years expFoundation Software, a rapidly growing national provider of construction software and services, seeks a senior level Director of Paid Media to join their Marketing team. In this role, the candidate will develop, lead, and execute strategy for all paid media channels to drive pipeline growth and revenue for their SaaS business.
AccountingConstructionMobile AppsProject ManagementSaaSSoftware
Responsibilities
Develop and lead the paid media strategy for multiple product lines across all channels (Search, Social, Display, Video, Programmatic, Connected TV, etc.)
Align paid media initiatives with marketing and business goals, ensuring efficient use of budgets to maximize ROI
Oversee annual and quarterly paid media planning, forecasting, and goal setting
Lead, mentor, and grow a team of media professionals, including both internal teams and contractors & vendors
Manage full-funnel paid media campaigns - from awareness to conversion - across platforms like Google Ads, Bing, YouTube, LinkedIn, Meta, Reddit, and others
Oversee media buying, bid strategies, audience targeting, and testing of creative and messaging
Stay educated on emerging media platforms and technologies to stay ahead of digital trends
Establish KPIs and track campaign performance against business goals
Lead reporting and insights delivery to stakeholders, translating data into actionable recommendations
Manage attribution models, incrementality testing, and budget reallocation to optimize results
Collaborate with analytics and data teams to refine audience segmentation and predictive modeling
Manage relationships with media agencies, vendors, and platform partners
Collaborate with PMs, SEO, design, and content teams to ensure cohesive cross-channel strategy
Stay ahead of trends and inform the team on trends in digital advertising, privacy laws, and new media formats
Qualification
Required
Bachelor's degree in marketing or a related field
8 - 10+ years of experience in paid media management with at least two years in a leadership role
Experience working with national B2B brands
Complete understanding of all paid media channels, buying, analytics and attribution
Analytical skillset that includes knowledge and expertise in GA4, Google Ads, Meta Ads Manager and Pardot Marketing automation platform
Detail-oriented, proactive, and self-motivated with a keen sense of accountability
A collaborative, team-oriented attitude, and a desire to improve operational efficiency
Preferred
Masters a plus
Agency experience a plus
Working within a SaaS business model preferred
Benefits
Medical
Dental
Vision
401K
PTO
Paid Holidays
Company
Foundation Software
Foundation Software develops FOUNDATION® job accounting, project management and mobile software for the construction industry.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2020-08-04Acquired
Leadership Team
Linh L.
Chief Information Officer
Steve Antill
Chief Revenue Officer (CRO)
Recent News
Company data provided by crunchbase