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Hy-Vee, Inc. · 1 day ago

Media Planner

Grimes, IA

Full-time

Onsite

Entry, Mid Level

2+ years exp

Hy-Vee, Inc. is a prominent retail company focused on customer engagement and satisfaction. The Media Planner is responsible for developing strategic media plans and collaborating with various departments to drive business results for brand partners.

Organic Food

Responsibilities

Develop and implement media strategies aligned with marketing objectives and target audience demographics

Analyze market trends and consumer behavior to optimize media plans

Maintain relationships with media vendors to ensure competitive pricing and added value opportunities

Negotiates media buys, pricing, and media placement scheduling with vendors

Conduct research to identify target audiences and media consumption habits

Utilize demographic data and market research to refine media strategies

Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization

Utilize analytics tools to track key performance indicators (KPIs)

Work closely with creative teams to ensure that ad creatives align with media strategies

Provide input on ad formats and placements for maximum impact

Stay up to date on industry trends, emerging technologies, and new media opportunities

Recommend innovative and effective media solutions to enhance campaigns

Qualification

Media planningAnalytical skillsNegotiation skillsExcel proficiencyCommunication skillsDigital media trendsAttention to detailRelationship buildingTeam collaborationOrganizational skills