Overwatch Imaging · 2 weeks ago
Senior Product Marketing Lead
Hood River, OR
Full-time
Onsite
Senior Level, Lead/StaffOverwatch Imaging is an imagery intelligence technology company focused on enhancing airborne search and detection missions through advanced sensor technology. The Senior Product Marketing Lead will play a vital role in developing clear messaging and marketing strategies for their Automated Sensor Operator software and Smart Sensors, while collaborating with cross-functional teams to drive sales and marketing efforts in defense and public safety markets.
AerospaceArtificial Intelligence (AI)DronesNavigationPhotography
No H1B
U.S. Citizen Only
Responsibilities
Translate complex technical features, system behaviors, and workflows into clear, mission-relevant value propositions grounded in real-world ISR operations
Collaborate with the Marketing Manager and marketing, sales and business development teams to define and execute go-to-market strategies aligned with company growth objectives and customer mission needs
Create and maintain technically accurate sales and marketing materials, including presentations, one-pagers, datasheets, videos, demo scripts, and solution briefs
Create and maintain messaging frameworks and use-case libraries based on product updates, competitive landscape, and direct customer feedback
Serve as a lead presenter and technical authority for live, remote, and fielded product demonstrations with prospective customers and partners
Act as a system super user and subject-matter expert for ASO and Smart Sensor workflows, integrations, and operational use
Develop and maintain realistic demo datasets and mission-aligned scenarios reflecting airborne, maritime, and tactical ISR operations
Continuously improve demo effectiveness through structured post-demo feedback and collaboration with BD, Product and Engineering teams
Contribute to post-demo asset development, including data products, imagery, video clips, and follow-on materials used for sales enablement and customer engagement
Work closely with Sales and Business Development teams to support customer discovery, technical discussions, and opportunity advancement
Respond to customer technical questions and support RFIs, proposals, and opportunity-specific materials with accurate, operator-informed content
Ensure demos, messaging, and sales assets directly support deal progression and customer adoption
Serve as a key collaborator with Product and Engineering teams to ensure external messaging accurately reflects real-world system capabilities, limitations, and roadmap direction
Collaborate with Product, Engineering, and Test teams before, during, and after flight operations to ensure marketing and sales needs are clearly communicated and captured
Provide structured feedback from customer engagements and ISR use cases to inform product development and roadmap prioritization
Work with the Marketing Manager to identify and extract high-impact marketing content from demos, test events, and operational data collection opportunities
Transform technical and operational insights into compelling content for sales decks, one-pagers, trade shows, and customer engagements
Support on-site execution at industry events, tradeshows, conferences, and customer demonstrations as needed
Help maintain a curated library of demo assets, mission datasets, imagery, and video clips for ongoing marketing, sales, and BD use
Qualification
Required
Direct experience as an EO/IR system operator, with exposure to airborne ISR missions and real-world sensor operations
Strong understanding of ISR mission workflows and how EO/IR systems are used operationally
Strong written and verbal communication skills, with the ability to translate technical detail into operational value
Proven ability to work cross-functionally with Product, Engineering, Sales, and Marketing teams
Willingness and ability to travel for demos, customer engagements, and industry events
Preferred
Prior experience in product marketing, technical marketing, sales engineering, or customer-facing technical roles
Experience developing or supporting customer-facing technical content, sales materials, or product demonstrations
Experience delivering live or remote technical demonstrations to customers or partners
Benefits
Growth Opportunities: As a team member of a true startup, you will learn by doing and shape our future. The opportunities are limitless for those who want to grow their career.
Impact Opportunity: We work on missions that matter to keep people safe and make the world better, and we do it without bureaucracy at the speed of a startup.
Team Collaboration: Work in a fast-paced, collaborative environment with amazing teammates. The Overwatch Imaging leadership team believes in an open-door policy, meaning everyone has a voice and access to guidance, advice, feedback, and the ability to pitch crazy new products or ideas.
Late Start Wednesday: A weekly block to have focus time away from meetings and calls. An opportunity to work from home, flex your schedule or self-directed time to focus on training and development.
Time Off: Generous PTO to empower employees to make decisions about work life balance based on work and home needs.
Holidays: Overwatch Imaging recognizes 10 company holidays.
Ownership: Equity/Stock Options in our rapidly growing company.
Health Benefits: Medical/Dental premiums 100% covered by Overwatch Imaging for employees and their families, plus available pre-tax health savings account.
401K: Employer matching contributions up to 4% of pay.
Company
Overwatch Imaging
Overwatch Imaging designs and manufactures imaging systems with custom onboard AI software for piloted aircraft and drones.
Founded in 2016
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$17.65MKey Investors
Elevate CapitalSquadra Ventures
2026-01-12Series Unknown· $0.5M
2025-07-15Series Unknown· $6M
2022-04-05Series A· $11.15M
Leadership Team
Greg Davis
Founder and CEO
Rachel McKay
Chief Operating Officer
Recent News
2025-07-31
2025-07-30
Company data provided by crunchbase