SutherlandGold · 1 week ago
Public Relations Director, Digital & Social Media
SutherlandGold is a digital marketing agency, and they are seeking a Director of Digital & Social Media to expand their digital practice. This role involves leading multi-channel digital programs, managing workflows, and serving as the primary client lead to ensure the delivery of impactful digital and social programs.
Responsibilities
Own day-to-day program leadership—organizing teams, managing workflows, and serving as the primary client lead
Oversee integrated digital and social programs
Mentor and manage team members
Help evolve SG’s digital offerings as our practice grows
Lead executive thought-leadership programs
Launch and scale channels for clients
Guide digital storytelling that builds visibility, credibility, and measurable impact across owned, earned, and paid channels
Qualification
Required
7-8 years of experience at a B2B agency or in-house at a B2B tech company on a digital marketing or social media team
Strong analytical capabilities; experienced with data tracking, performance metrics, and tools (e.g., MuckRack, Google Analytics, Sprout Social)
Proven ability to lead digital and social programs for executives and brands, ideally in B2B tech
Integrated communications acumen; capable of aligning digital/social strategies with PR and earned media campaigns
Highly organized, entrepreneurial, and proactive in evolving offerings and contributing to agency growth
Familiarity with paid social campaigns, including small-scale amplification budgets