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Zoox · 1 day ago

Marketing Research & Analytics Manager

Foster City, CA

Full-time

Onsite

Senior Level, Lead/Staff

$148K/yr - $178K/yr

8+ years exp

Zoox is a company focused on reinventing personal transportation through engaging communications and programs. They are seeking a Senior Marketing Research & Analytics Manager to bridge marketing activities with business outcomes, manage marketing data, and provide actionable insights to inform strategy.

Artificial Intelligence (AI)Autonomous VehiclesMachine LearningRoboticsTransportation

Responsibilities

Partner with Marketing, Operations, and Executive teams to finalize and maintain the definitions of core KPIs: Ridership, Reputation (e.g., NPS, Sentiment), and Brand Awareness (e.g., Share of Voice, Branded Search Volume)

Oversee the data flow and integrity across the core analytics stack: Salesforce Data Cloud, AppsFlyer, GA4, Sprinklr, and Salesforce Marketing Cloud

Lead, where applicable, to successfully integrate proprietary data into the tools and applications to ensure accurate linking of marketing IDs (from AppsFlyer/GA4) to custom

Define, implement, and maintain the Position-Based Attribution Model to accurately allocate credit for Ridership conversions across all paid and organic channels

Lead the design and implementation of scalable marketing processes and operating rhythms that translate strategy into consistent, measurable execution across the team

Lead the calculation and reporting of Marketing Return on Investment (MROI), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and CLV:CPAR (Cost Per Acquired Rider) ratio by channel

Conduct proactive analyses to identify growth opportunities, diagnose drops in ridership, and determine the causal relationship between improvements in Reputation (e.g., rising NPS) and increases in Ridership Retention

Support the team by analyzing and proposing controlled experiments across digital channels (ad creative, landing pages, in-app promotions) to generate statistically significant findings

Design and build automated, integrated dashboards in the BI tool that leverage internal and external datasets

Create or contribute to reports and presentations summarizing marketing performance against the core KPIs for executive leadership, clearly translating complex data into strategic recommendations

Create dashboards, reports, and presentations that show the performance of marketing activities

Establish and enforce standards for data quality, UTM usage, and naming conventions across all marketing campaigns to ensure reporting accuracy

Provide insights and strategic recommendations from competitive, category, and product analyses provided from cross-functional teams to inform marketing plans

Drive end-to-end customer and market insights initiatives, integrating quantitative analytics with qualitative research to uncover emerging behaviors, unmet needs, and new opportunities for differentiation

Manage Voice of Consumer (VoC) programs, including social sentiment, customer feedback, and review analysis into actionable insights informing brand messaging, product, and service decisions

Qualification

Marketing AnalyticsData ScienceSQLBusiness IntelligenceCloud Data WarehouseDigital Marketing MetricsStatistical AnalysisProject ManagementCommunication SkillsTeam Collaboration

Required

8+ years of experience in Marketing Analytics, Data Science, or a related quantitative field, preferably within a D2C, mobility, or subscription business

Demonstrated experience with a modern data stack, including proficiency in SQL for querying and manipulating large datasets

A Cloud Data Warehouse (e.g., Databricks, BigQuery, Snowflake, or a similar CDP/DataCloud)

A Business Intelligence tool (e.g., Tableau, Power BI, Looker Studio)

Solid understanding of digital marketing metrics (Impression, Reach, CTR, Conversion Rate) and mobile app attribution (AppsFlyer/Branch)

Proven ability to build models for CAC, CLV, perform segmentation, and conduct rigorous statistical analysis

Comfortable navigating ambiguity and iterating quickly in a fast-paced, high-growth environment

Demonstrated ability to lead research end-to-end—from planning and execution through analysis and implementation—and translate findings into clear, strategic recommendations

Demonstrated project management proficiency, with the ability to effectively coordinate and deliver multiple reports and dashboards