Breakaway · 2 weeks ago
Manager, Brand Partnerships and Activation
Nashville, TN
Full-time
Onsite
Entry, Mid Level
2+ years expBreakaway Group is a premier entertainment and music festival multimedia company. They are seeking a highly motivated Manager, Brand Partnerships and Activation to support brand partner activations and maintain strong relationships with partners. This role involves managing logistics, coordinating on-site execution, and collaborating with the Sales team to ideate new business opportunities.
Media and EntertainmentMusicPerforming Arts
Responsibilities
Manage day-to-day brand partner activation needs, ensuring seamless execution across planning, production, and on-site delivery
Attend and participate in internal and external meetings, including recurring brand and department calls
Coordinate brand placements on site maps to ensure high traffic, visibility, and performance against KPIs
Coordinate logistics for activation, load-in, and load-out across multiple environments
Identify efficiencies across multiple activations by flagging bottlenecks and helping develop improved systems and processes
Manage the credential request process for all working teams
Organize and advance activation needs, including power, heavy equipment, WiFi, staffing, trucking, security, and other requirements as needed
Collaborate with the Sales team to ideate new business opportunities related to on-site activations and experiential concepts
Update and maintain detailed activation trackers and internal documentation for Brand Partnerships
Create, submit, and track bill-back invoice requests in accordance with contracted payment terms and activation requirements
Support the Vice President and Senior Manager, Brand Partnerships and Activation throughout the full sponsorship advancement process, including certificates of insurance, drawings, deliverable tracking, asset procurement, heavy equipment orders, and advance forms
Work closely with the Vice President and Senior Manager to ensure alignment and consistency when communicating with brand partners and internal teams
Travel to festivals to manage on-site execution of brand activations and oversee brand partner relations
Foster and nurture relationships with existing and prospective brand partners through sponsor relations initiatives, including gifting programs and specialized events
Create brand fulfillment reports, including deliverable tracking, analytics, and content recaps to summarize partnership performance
Qualification
Required
2+ years of experience in brand partnership activations, experiential marketing, music festivals, and/or live events a must
Highly motivated team player with strong communication skills and a desire to contribute to Breakaway's collaborative culture
Prior experience in Sponsorship or Brand Partnerships within the live events industry a must
Ability to professionally create experiential decks, budgets, fulfillment reports, and internal documentation
Self-starter with strong organizational skills and the ability to work independently and collaboratively
Excellent written and verbal communication and interpersonal skills
Ability to represent Breakaway with passion and enthusiasm to prospective and existing partners
Comfortable both receiving and providing feedback to peers and leadership
Ability to thrive in a fast-paced environment with non-traditional work hours, including weekends and potential holidays
Willingness to travel to approximately 10+ festivals per year, totaling roughly 50+ days on the road
Ability to lift up to 50 pounds and remain on your feet for extended periods of time
Proficiency in Google Workspace, Microsoft Office, and project management tools
Benefits
Flexible work environment
Comprehensive medical, dental, and vision insurance
401(k) plan with employer matching
Paid Vacation Plans
Select festival attendance
Growth opportunities
Company
Breakaway
Breakaway is the largest independent touring music festival in North America.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$46.97MKey Investors
RSE Ventures
2025-12-22Series Unknown· $38.34M
2024-05-06Series Unknown· $0.96M
2023-06-14Series A
Leadership Team
Jessica Crocetti
Brand Partnerships Coordinator
Molly Berra
Brand Partnerships & Sponsorship Manager
Recent News
2025-09-30
2025-09-30
Company data provided by crunchbase