Included Health · 1 day ago
SEO & Website Strategy Senior Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$128K/yr - $235K/yr
10+ years expIncluded Health is a new kind of healthcare company dedicated to raising the standard of healthcare for everyone. They are seeking an innovative leader to drive their SEO and web publishing strategies, enhancing visibility and awareness of their offerings through various channels.
Health CareHospitalMedicalmHealth
Responsibilities
SEO Strategy Development: Proactively identify and deeply analyze emerging consumer health trends, translating these insights into actionable SEO and content strategy to capture early market visibility across all organic channels
Roadmap Management: Define and size opportunities, strategic priorities, and roadmap to drive organic AI/social growth based on emerging trends, current performance and data insights; includes partnering with the Content Strategy team to develop synergies across channels, and to reflect needs in roadmap and prioritization
Content Execution: Lead the front-end development of high-performing content campaigns and initiatives across search, search AI (e.g., Google AI Overviews), emerging AI platforms (e.g., ChatGPT), and social channels (e.g., Reddit, Meta, TikTok) to increase organic traffic and drive conversions
Conversion Optimization: Partnering with Member Acquisition, own the roadmap and execution of landing page optimization, aimed at improving member conversion rates across the member journey, from content/research to conversion-oriented pages
Performance Measurement: Evaluate marketing data and metrics to assess SEO effectiveness, conduct A/B testing, build and analyze reports and dashboards, and clearly communicate results and data-driven decisions to key stakeholders
Tech Platform Ownership: Own the licensing, use, budgeting and value generation of Web- and SEO-focused marketing technologies
Cross-functional Collaboration: Work closely with Content Strategy, Engineering, Product, Analytics, and other marketing stakeholders to align on goals, share insights, and ensure SEO and website initiatives are prioritized and executed effectively
Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to inform SEO initiatives and strategy
Qualification
Required
10+ years of professional experience and leadership in SEO, with a focus on in-house and enterprise-level environments (strong preference for experience in healthcare). Deep expertise of SEO principles, strategies, and the latest AI-driven trends
Deep understanding and proficiency in WordPress and modern web technologies, with a strong understanding of how search engines and AI bots crawl, index, and rank sites. Skilled in technical SEO (JavaScript, HTML, CSS, Schema) and managing CMS platforms, site structure, content governance, and publishing workflows
Demonstrated experience identifying and leveraging trends (population health, search terms, etc.), with ability to generate and secure team and organizational support for investments
Proven experience with Generative AI and large language models (LLMs), understanding their influence on search behavior and developing strategies to optimize content and user experiences for these evolving platforms
Proficient in tools such as Looker, Amplitude, Google Analytics 4, Google Search Console, Ahrefs, Yoast, and Screaming Frog. Capable of interpreting complex data to generate actionable, business-driven insights – including the ability to forecast the impact of SEO initiatives
Exceptional critical thinking and problem-solving abilities to identify high-impact opportunities and set priorities within a strategic business context
Skilled at partnering with internal teams, subsidiary organizations, and executive leadership to advance SEO initiatives and report on progress
Outstanding communication and presentation skills, able to clearly explain complex technical concepts to non-technical stakeholders and executive leadership
Team and cross-functional leadership experience, with a strong track record of communicating strategy across teams, managing agency and vendor relationships, mentoring team members, and fostering collaboration across diverse business units
Preferred
Experience influencing the strategic vision and direction of technology products and tools
Ability to analyze and interpret data in ambiguous and dynamic environments and derive insights that support value delivery and value creation for clients and team members
Highly collaborative and comfortable working with a wide range of stakeholders
Expert communication skills to articulate and deliver data-driven insights and manage challenging conversations
Project management, executive-level communication, and presentation skills are required
Experience creating channel-level OKRs, including managing resources to meet KPI goals, including impact and financial modeling for strategic initiatives
Passion for the Included Health mission of raising the standard of healthcare for everyone, everywhere
Benefits
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations
Company
Included Health
Included Health provides a combination of virtual care, navigation, and communities-based healthcare services.
1001-5000 employees
H1B Sponsorship
Included Health has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (9)
2023 (8)
2022 (6)
Funding
Current Stage
Late StageTotal Funding
$344MKey Investors
The Carlyle GroupGreylockVenrock
2020-09-09Series E· $175M
2018-05-02Series D· $66M
2017-01-01Series Unknown
Leadership Team
Owen Tripp
Chief Executive Officer
Wade Chambers
CTO & SVP of Engineering
Recent News
Business Wire
2025-12-11
Company data provided by crunchbase