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Hatchery · 1 day ago

Senior Paid Media Manager (Ecommerce)

Rogers, AR

Full-time

Onsite

Senior Level

5+ years exp

Hatchery is a company focused on unleashing the potential of brands. They are seeking a Senior Paid Media Manager to manage and optimize paid advertising across Meta and Google, directly impacting client growth and acquisition efficiency.

AnalyticsBrand MarketingBusiness Development

Hiring Manager

Jennifer Clark

Responsibilities

Directly manage Meta (Facebook and Instagram) and Google Ads accounts on a daily basis

Launch, optimize, and scale paid ad campaigns end to end

Own six-figure monthly paid media budgets, including pacing and allocation decisions

Execute audience targeting, exclusions, and traffic quality optimization

Monitor performance daily and make hands-on adjustments to improve efficiency

Drive ecommerce growth across Shopify and Amazon

Optimize toward CAC, ROAS, payback, and long-term LTV, not vanity metrics

Support Meta-driven demand generation for Amazon in close partnership with Amazon PPC agencies

Own performance across the full ecommerce funnel from demand generation through conversion

Build and own a hypothesis-driven testing roadmap

Lead testing across creative hooks, formats, and messaging

Test audiences and traffic quality

Test offers, bundles, and entry points

Identify learnings that translate across DTC and Amazon

Make clear decisions on what to scale, iterate, or stop

Use ad performance data to guide creative direction

Write clear, actionable creative briefs informed by what is working in-market

Partner with creative teams and creators to iterate quickly and improve conversion and engagement

Establish tight feedback loops between ad performance and creative output

Own performance reporting and insights across ecommerce channels

Analyze acquisition efficiency, traffic quality, and conversion behavior

Partner with CRM and lifecycle marketing to understand downstream subscription impact

Turn data into decisions, not decks

Collaborate closely with Hatchery leadership and immy stakeholders

Align paid acquisition with creative, lifecycle, product, and Amazon strategy

Build internal systems, documentation, and learning frameworks

Qualification

Meta Ads managementGoogle Ads managementEcommerce growth strategyAudience targetingBudget managementPerformance optimizationCreative directionData analysisIterative testingCross-functional collaboration