Sinch · 1 week ago
Social Media Content Manager
Sinch is pioneering the way the world communicates, and they are seeking a Social Media Content Manager to enhance their social presence, primarily on LinkedIn. The role involves managing social channels, creating engaging content, collaborating across teams, and driving employee advocacy to amplify the brand's voice.
MessagingMobileSaaSSoftwareTelecommunications
Responsibilities
Own Sinch’s social channels, with LinkedIn as the primary platform; manage posting, scheduling, publishing, and daily community engagement. Test and evolve new content formats and features (video, carousels, creator collabs, AI-generated visuals) to keep Sinch’s presence modern and relevant
Write clear, engaging, on-brand social copy—from campaign posts to reactive, timely content
Leverage AI tools and trend analysis to ideate, optimize, and repurpose content while maintaining a strong, human brand voice
Collaborate with design and multimedia teams to create social-ready graphics, thumbnails, carousels, and other formats and experiment with short-form video, motion graphics, and interactive formats that drive engagement
Field and evaluate post requests from across the company, ensuring each piece of content fits our strategy and adds value
Partner with PR to amplify earned media, press hits, speaking appearances, awards, and corporate news. Ensure social content supports broader reputation and discoverability goals, including how Sinch appears in AI-powered search and conversations
Support executives with LinkedIn ghostwriting, polishing drafts, or coaching them on best practices, turning Sinch execs and experts into consistent, credible voices in the industry
Drive our employee advocacy program—including hosting monthly LinkedIn trainings, sharing posting best practices, and building toolkits employees can use to amplify campaigns
Champion social internally by regularly updating teams on what’s performing, trends to watch, and opportunities to participate
Monitor and report on performance across LinkedIn, YouTube, and other channels; create monthly reports and use insights and recommendations to shape strategy, influence creative direction, and connect social results to brand perception and business impact
Stay ahead of trends and emerging formats to keep our content fresh, relevant, and culturally aware
Balance creativity with brand discipline, knowing when to push boundaries and when to stay firmly within guidelines
Qualification
Required
5+ years of experience managing social media for a B2B technology or SaaS company
Experience managing social media for a B2B technology company, ideally with a global footprint
Ability to think like both a strategist and a creator, equally comfortable interpreting data and crafting ideas that resonate
Proven experience increasing engagement and impressions on LinkedIn
Strong writing skills with a feel for brand voice and the ability to adapt that voice for executives
Fluency in visual storytelling and understanding how tone, motion, and format shape attention in a crowded feed
Natural collaboration skills and enjoyment of working across teams, projects, and time zones
Organized, proactive, and comfortable juggling multiple requests while protecting strategic priorities
Benefits
We offer comprehensive market competitive medical, dental, and vision plans.
Take advantage of our free virtual counselling resources through our global Employee Assistance Program.
Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
Enjoy a generous paid time off program.
We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
Our flexible remote work offerings allow you to work wherever you are the most productive and successful.
Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
Company
Sinch
Sinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement.
Funding
Current Stage
Public CompanyTotal Funding
$1.58BKey Investors
SoftBank
2024-09-13Post Ipo Debt· $48.85M
2022-09-30Post Ipo Secondary
2021-05-24Post Ipo Equity· $1.13B
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