National Association of Counties · 1 week ago
Managing Director, Integrated Media & Content
Washington, DC
Full-time
Hybrid
Director/Executive
$170K/yr - $190K/yr
10+ years expThe National Association of Counties is seeking a Managing Director for Integrated Media and Content. This senior leader will shape and execute the organization’s integrated content, media, communications, and brand strategy, overseeing various operations to ensure consistent and compelling storytelling across all channels.
AnalyticsEmploymentGovernment
Responsibilities
Lead NACo’s integrated content, communications, marketing, and brand strategy across editorial, video, audio, digital, social, email, and paid media channels
Serve as NACo’s lead brand steward, ensuring consistent voice, visual identity, and brand application while enabling innovation and modern storytelling
Oversee NACo’s Content Studio, including creative development, production workflows, staffing models, and vendor partnerships
Provide strategic oversight of County News, including editorial vision, journalistic integrity, and digital distribution
Lead digital platform and audience development strategies across NACo.org, social media, newsletters, podcasts, and paid media
Establish KPIs and performance benchmarks and use analytics to guide editorial decisions and continuous improvement
Other duties as assigned
Serves as liaison to the National Association of County Information Officers (NACIO)
Qualification
Required
10–12 years of senior leadership experience in integrated media, communications, marketing, brand management, journalism, or content production
Demonstrated experience serving as a brand steward or leading brand strategy within an agency, in-house, or media organization
Proven ability to build, lead, and mentor high-performing, multidisciplinary teams
Strong expertise in video, audio, editorial, and digital storytelling across platforms
Experience leading digital platform strategy, including website UX, content performance, and governance
Digital marketing experience across owned, earned, and paid media, including managing external vendors
Preferred
Experience leading paid digital media, targeted content, or audience acquisition strategies
Familiarity with county government and federal policy landscapes
Company
National Association of Counties
National Association of Counties provides employment opportunities, data analytics and financial health.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Matthew Chase
CEO/Executive Director
Abbas Al Husseini, MCSE, MCSA, MCITP
Chief Technology Officer
Recent News
2025-11-04
2025-09-23
First Five Years Fund
2025-09-19
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