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Boll & Branch · 1 day ago

Offline Media Manager - Temporary

Summit, NJ

Full-time

Hybrid

Senior Level

$40/hr - $50/hr

5+ years exp

Boll & Branch is a company that specializes in high-quality, organic bedding. They are seeking a temporary Offline Media Manager to oversee the execution and optimization of offline acquisition campaigns across TV, Audio, and Direct Mail, ensuring effective campaign management and performance tracking.

E-CommerceFurnitureHome and GardenHome DecorOrganicRetailSocial ImpactTextiles

Growth Opportunities

No H1B

Responsibilities

Partner closely with the Director of Acquisition to manage day-to-day operations across TV, Audio, and Direct Mail campaigns

Manage media agency partners on planning, trafficking, and launch of campaigns, ensuring timelines and deliverables are met

Track in-flight campaign performance and surface optimization recommendations to internal stakeholders

Own offline channel weekly performance tracking and reporting at the network/show/creative level

Monitor daily and weekly budget pacing to ensure campaigns stay on track with monthly goals

Maintain and organize performance dashboards and campaign summaries for leadership updates

Read performance across networks and shows and optimize based on goals

Work with Director of Acquisition to set channel goals and map out opportunities to reach or exceed them

Collaborate with internal creative, brand and operations teams to manage asset requests and deadlines

Support A/B testing strategies by tracking performance across creative variations and sharing learnings with the broader team

Work with media agencies to identify test opportunities, assess marketplace changes, and provide input on optimization strategies

Ensure accuracy and attention to detail across all deliverables prior to submission

Manage multiple workstreams simultaneously while maintaining accuracy and attention to detail

Be ready to pivot quickly based on performance insights or evolving priorities in the media landscape

Qualification

Performance media experienceAnalytical skillsMedia planningBuyingBudget managementA/B testingMultitaskingCommunication skillsProject managementOrganizational skillsCritical thinking

Required

5+ years of experience in performance media (agency or brand side), working specifically in TV and audio for direct to consumer businesses, is required

Strong quantitative and analytical skills; experience managing performance data and budgets

Excellent communication, organization, and project management skills

Ability to multitask, manage various priorities, and meet deadlines in a fast-paced entrepreneurial environment

Critical thinker with the curiosity and willingness to experiment and validate through A/B testing

A passion for staying at the forefront of media trends and technologies