igus Inc. · 7 hours ago
Digital Marketing Specialist
Rumford, RI
Full-time
Onsite
Mid Level
3+ years expigus Inc. is seeking a Digital Marketing Campaign Specialist to join their marketing team. This role is responsible for developing and executing integrated marketing campaigns that align with the company's brand and business objectives, focusing on increasing online traffic and lead generation.
Manufacturing
Responsibilities
Responsible for increasing the online traffic, web shop revenue, and web leads for a specific product line and a designated industry through marketing initiatives and campaign
Plan and execute integrated marketing campaigns across digital channels, in collaboration with print, tradeshow and PR efforts
Collaborate with product management, sales, and creative teams to ensure campaigns support business goals and product launches
Conduct market, persona, and competitive research to inform messaging and positioning
Conduct keyword research for both webpage SEO and PPC campaigns
Conduct competitive research and create SWOT analysis with product management teams
Align web page UX to the needs of the buying personas to convert traffic into online customers by working in conjunction with the UX specialist
Increase traffic to web pages by executing email and social media campaigns while assisting with publication and digital advertising campaigns
Regularly report on traffic, revenue, and lead performance to marketing and sales leadership
Compose and publish SEO-focused content on the Engineer’s Toolbox
Curate all assets on the Engineer's Toolbox, YouTube channel, and SharePoint for your product
Create posts about your product line on Facebook, LinkedIn, and Instagram
Monitor key online marketing metrics to track success
Create and maintain online listings across e-commerce platforms
Ensure that the brand message and style is consistent
Qualification
Required
3-5 years of experience in digital or integrated marketing, focused on driving revenue and improving user experience in a B2B environment
Proven ability to manage multiple projects and deadlines in a fast-paced environment
Strong understanding of digital marketing tactics and their integration with traditional channels
Understands and can interpret website, marketing, and advertising analytics
Familiarity with Google Analytics and CMS platforms
Preferred
Bachelor's degree in marketing or business preferred
Benefits
Co. paid HSA Medical plan
Co. paid Dental
Co. paid Life
Supplemental Life Insurance
Vision Insurance
Short and Long Term Disability Insurance
Retirement with Company contributions
20 Paid Time Off days per year, plus 9 holidays
Subsidized lunch on-site
Company
igus Inc.
At igus®, we have been developing and manufacturing tribologically engineered motion plastics for over 60 years.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Joseph Ciringione
Vice President of Sales
Recent News
Company data provided by crunchbase