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MassMedia Marketing, Advertising, PR · 5 days ago

Website Strategist (Consultant - 8-Week Engagement)

United States

Full-time

Remote

Senior Level

7+ years exp

MassMedia Marketing, Advertising + PR is a women-owned, digital-first media and PR agency headquartered in Las Vegas. They are seeking an experienced Website Strategist Consultant for an 8-week project to evaluate and optimize their website as a strategic growth and conversion platform, focusing on aligning it with business objectives and improving user experience.

AdvertisingBrand MarketingDigital MarketingGraphic DesignMarket ResearchMarketingSocial MediaWeb Development

Responsibilities

Develop a clear website strategy and actionable roadmap

Define and refine site architecture, navigation, and priority user journeys

Evaluate and improve messaging, content hierarchy, and calls-to-action

Identify conversion optimization opportunities

Provide guidance on SEO, technical considerations, and performance measurement

Translate insights into practical recommendations that internal teams or external partners can execute efficiently

Collaborate cross-functionally, providing strategic guidance, reviewing materials, and aligning stakeholders around priorities and success metrics

Deliver a comprehensive website strategy package that may include a current-state assessment, audience and journey insights, recommended site structure, messaging and content guidance, conversion optimization recommendations, performance KPIs, and a prioritized implementation roadmap, along with a final executive readout and handoff

Qualification

Website strategyDigital strategyGrowth marketingUser experience (UX)Conversion rate optimization (CRO)Search engine optimization (SEO)Content strategyBusiness acumenStakeholder alignmentCross-functional collaboration