Heartland Food Products Group · 1 day ago
Manager, Insights & Analytics
Carmel, IN
Full-time
Onsite
Mid Level
3+ years expHeartland Food Products Group is seeking a Manager of Insights & Analytics to serve as the strategic voice of the consumer for their Slim Fast, Splenda, and Liquid Science brands. This role involves leading custom research initiatives, translating insights into actionable strategies, and building strong internal relationships across various teams.
CoffeeConsumer GoodsManufacturing
Hiring Manager
Miranda Allen, SPHR
Responsibilities
Lead custom research initiatives (qualitative and quantitative) from project brief through final deliverable
Be hands-on in all phases of research: survey design, questionnaire writing, tab/banners planning, screener development, recruiting guidance, and fieldwork oversight
Build concise, insight-rich PowerPoint deliverables that highlight only what matters for strategic decision-making
Conduct secondary research by synthesizing syndicated data, competitive analyses, and category deep dives to inform innovation and brand strategy
Opportunity to moderate IDIs and focus groups to bring the consumer voice directly into the business
Proactively identify consumer-driven opportunities, emerging behaviors, and whitespace areas; elevate these insights to brand, innovation, and retail partners
Develop research learning plans aligned to business objectives and recommend appropriate methodologies
Manage research vendors: develop timelines, ensure quality, and translate results into clear implications
Deliver compelling presentations and facilitate brainstorms with senior leadership
Build strong internal relationships, acting as a thought-partner to brand, innovation, sales, shopper, and shared-services teams
Qualification
Required
3–5 years of experience in consumer insights or market research (CPG client-side or supplier-side preferred)
Demonstrated experience executing both qualitative and quantitative research end-to-end
Expert PowerPoint and data-visualization skills; able to produce polished, narrative-driven presentations
Strong written and verbal communication skills with the ability to distill complexity into simple, actionable insights
Ability to thrive in a fast-paced environment with shifting priorities; scrappy, resourceful, and comfortable running research on tight timelines
Highly detail-oriented with the ability to zoom out and connect insights to broader strategic implications
Strong analytical and problem-solving skills; comfort with quantitative data (primary and secondary)
Proficient in Excel; familiarity with Numerator, Nielsen, or other POS/syndicated data sources preferred
Strong organization and autonomous work habits; results-oriented and highly accountable
Willingness to travel for in-field research (approximately 10–15%)
Preferred
CPG client-side or supplier-side preferred
Familiarity with Numerator, Nielsen, or other POS/syndicated data sources preferred
Company
Heartland Food Products Group
Heartland Food Products Group produces low-calorie sweeteners, coffee, coffee creamers, and liquid water enhancers.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Eddie Pellegrino
President
Recent News
2025-11-05
2025-11-01
Company data provided by crunchbase