Zoetis · 3 months ago
Director, US CRM Commercial Strategy & Innovation
United States
Full-time
Remote
Director/Executive
$181K/yr - $260K/yr
10+ years expZoetis is a leading global animal health company, and they are seeking a Director for US CRM Commercial Strategy & Innovation. This role is responsible for architecting and delivering the CRM vision to enhance customer engagement and drive commercial growth through strategic leadership and innovative use of AI.
AgricultureBiotechnologyHealth CareMedicalPharmaceuticalVeterinary
Responsibilities
Architect and own the CRM strategy and roadmap, directly aligned with US commercial growth objectives, commercial excellence standards, and customer experience priorities
Define, track, and deliver against clear KPIs—revenue impact, customer retention, CRM adoption, operational efficiency, commercial excellence, and AI-driven value realization
Serve as the principal advisor and strategic partner to senior commercial leaders, shaping CRM investments and priorities to maximize business value and commercial excellence
Ensure CRM strategy and innovation are integrated with the organization’s broader digital sales and service vision—including customer web platforms, NGSE, self-serve modalities, and digital marketing initiatives
Support and integrate CRM capabilities with digital sales, service, and marketing platforms to optimize the end-to-end customer and commercial journey, driving commercial excellence and business impact
Champion the adoption and scaling of agentic AI solutions, identifying and implementing transformative use cases that drive measurable commercial impact and excellence
Foster an innovation-driven culture, encouraging experimentation and rapid learning to accelerate business outcomes and industry differentiation
Build and sustain strong relationships with senior leaders across sales, service, marketing, ZTD, and enabling functions to ensure CRM and digital commercial initiatives are integrated and business-aligned
Lead cross-functional teams to deliver seamless, high-impact solutions that span the commercial organization and elevate commercial excellence
Drive consensus, alignment, and buy-in for CRM strategy and change initiatives at all levels
Inspire, develop, and empower a high-performing team by setting clear expectations for ownership, accountability, and impact, and coaching direct reports to act as change agents and drive transformation in their domains
Mobilize the organization around CRM’s potential and deliver sustained business results and commercial excellence
Oversee CRM platform operations to ensure exceptional usability, data quality, and commercial effectiveness
Govern project and enhancement requests rigorously, prioritizing initiatives based on business impact, strategic fit, and contribution to commercial excellence
Manage vendor and partner relationships to deliver best-in-class CRM capabilities
Empower business owners to lead change within their respective domains, coordinating closely with a cross-product change management manager to drive adoption and transformation across the organization
Qualification
Required
Bachelor's degree in Business, Marketing, Information Systems, or related field
Minimum 10 years' experience in CRM strategy, commercial operations, or digital transformation
Proven leadership experience in managing cross-functional teams and driving organizational change
Experience with agentic AI, digital sales/service platforms, and CRM technologies (Salesforce preferred)
Deep expertise in CRM platforms
Knowledge of agentic AI and its commercial applications
Strong data analytics and KPI tracking skills
Excellent oral, written communication, and presentation skills
Familiarity with digital sales/service platforms, web technologies, and customer experience tools
Project management skills
Vendor and partner management experience
Preferred
Master's degree (MBA or relevant field)
Experience in large-scale commercial organizations, preferably in life sciences or pharmaceuticals
Certification in CRM platforms (e.g., Salesforce), change management, or project management (Agile, PMP)
Benefits
Healthcare and insurance benefits beginning on day one
A 401K plan with a match and profit-sharing contribution from Zoetis
4 weeks of vacation
Company
Zoetis
Zoetis is an animal health company that advances care for animals and supports their health and wellbeing.
10001+ employees
H1B Sponsorship
Zoetis has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (136)
2024 (80)
2023 (89)
2022 (126)
2021 (47)
2020 (63)
Funding
Current Stage
Public CompanyTotal Funding
$3.62BKey Investors
Bill & Melinda Gates Foundation
2025-12-16Post Ipo Debt· $1.75B
2025-08-11Post Ipo Debt· $1.85B
2023-03-01Grant· $15.3M
Leadership Team
Kristin Peck
Chief Executive Officer
Chitra Varma
Head, Commercial ERP Products
Recent News
Company data provided by crunchbase