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EverService Holdings, LLC · 1 day ago

Director of SEO, Legal Marketing

United States

Full-time

Remote

Director/Executive

10+ years exp

EverService Holdings, LLC is seeking a Director of SEO to lead the SEO division for one of their legal marketing agencies. The role involves defining and executing SEO strategies, managing a global team, and ensuring high-quality service delivery while driving business growth.

Information TechnologyMarketingProfessional Services

Responsibilities

Own and evolve LawRank’s SEO playbook across technical, on-site, local, and off-site SEO Develop scalable SEO strategies tailored for law firms, ensuring performance-driven client outcomes

Stay ahead of SEO trends, algorithm updates, and best practices, positioning LawRank as a market leader in attorney SEO Lead and mentor a global SEO team, including managers and individual contributors, with a focus on LATAM-based workforce

Define department structure to support current and future growth; oversee capacity planning and resource allocation

Drive hiring, onboarding, performance reviews, and professional development initiatives

Partner with Client Success, Sales, and other cross-functional teams to ensure seamless execution of SEO strategies

Support pre-sales efforts with strategy scoping and pitch input on complex or high-value SEO opportunities

Provide technical oversight for website migrations to ensure clean implementation and ranking stability

Lead testing and rollout of new SEO services, tools, and automation to increase efficiency and results

Evaluate and procure new SEO technologies to support data-driven decisions and workflow automation

Standardize SEO documentation and knowledge base to ensure consistency across team operations

Serve as the subject matter expert in attorney SEO, contributing thought leadership, internal training, and external education when needed Interface with high-profile clients in partnership with the Client Success team to ensure satisfaction and retention

Qualification

SEO expertiseLegal marketing experienceLeadership experienceTechnical SEO strategiesGlobal team managementThought leadershipVerbal communicationDecision making

Required

10+ years of experience if hands-on SEO experience with at least 5+ in leadership roles within a high-volume, fast-moving marketing agency environment

Proven success managing and scaling global SEO teams, including LATAM-based professionals

Advanced knowledge of and experience with SEO including technical, onsite, local, and offsite strategies

Experience in SEO marketing for legal clientele (law firms, attorneys)

Passionate about the SEO industry, with the ability to contribute thought leadership to the agency

Experience driving tests and innovation to improve SEO, content, email, and social performance

Strong executive presence and verbal communication skills

Bias for action and ability to make decisions quickly and thoughtfully

Ability to set a vision and generate employee buy-in

Ability to travel to Mexico on a quarterly basis