SpringGreen · 1 day ago
Senior SEO Manager
Naperville, IL
Full-time
Hybrid
Senior Level
$80K/yr - $90K/yr
7+ years expSpringGreen is an affiliate company of Spring-Green Enterprises, seeking a Senior SEO Manager to lead their SEO and digital performance strategy. This role involves developing and executing SEO strategies across multiple brands, optimizing for AI-driven search, and managing relationships with stakeholders and vendors.
Consumer Services
Responsibilities
Own the SEO and Generative Engine Optimization (GEO) strategy across multiple brands, driving visibility in both traditional search engines and AI-powered search experiences
Lead technical SEO audits and improvements, including site architecture, crawlability, indexation, Core Web Vitals, structured data, and page performance
Design content and implement technical frameworks that make content easily discoverable, authoritative, and trusted across AI-generated search experiences and large language models
Partner with developers to manage website improvements, CMS updates, and performance enhancements across enterprise-scale sites
Conduct keyword research, SEO gap analysis, and content optimization, working closely with agencies and internal teams to align content with search intent and brand goals
Track and report on SEO, GEO, and AI visibility KPIs, translating performance data into clear insights for leadership and stakeholders
Collaborate cross-functionally to tie organic visibility, leads, and conversions to real business impact and revenue growth
Monitor algorithm updates, AI search innovations, and industry trends to proactively evolve strategy and maintain competitive advantage
Build and maintain SEO and GEO roadmaps, balancing short-term wins with scalable, long-term initiatives
Manage relationships with SEO agencies, developers, and technology partners to ensure high-quality execution and alignment
Partner on UAT and ongoing optimization efforts to improve Website experiences and performance
Serve as a subject matter expert for SEO and AI-driven search, influencing strategy, educating stakeholders, and shaping best practices across the organization
Qualification
Required
Bachelor's degree in marketing or related field
Minimum 7+ years leading SEO efforts with exceptional strategic vision, conceptual thinking, analytical and problem-solving skills
Demonstrated success in ecommerce, website marketing, digital media and SEO to meet strategic business initiatives
Demonstrated experience working with Saas-based Marketing Stack components like Google Analytics, and website CMS such as WordPress
Experience executing multi-channel marketing campaigns and passionate about the customer experience
Experience working with multiple business stakeholders, helping articulate marketing requirements
Experience reporting performance KPI's to larger teams with strong analytical aptitude
Familiarity with SEO tools (Semrush, Ahrefs, Moz, Screaming Frog)
Understanding of HTML/CSS basics
Ability to interpret data and present actionable insights
Strong analytical skills for measuring AI-driven visibility
Technical expertise in structured data and semantic SEO
Preferred
Certifications (Google Analytics, HubSpot SEO) are a plus
Deep understanding of LLMs (ChatGPT, Gemini, etc.) and how they process content
Benefits
Medical
Dental
Vision
Life
Disability insurance
401(k) participation
Paid holidays and vacation
Company
SpringGreen
SpringGreen is recognized as a Top 100 company by Lawn & Landscape Magazine and an industry-leading lawn, tree and pest organization.
Founded in 1977Plainfield, Illinois, US
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ted Hofer
Chief Executive Officer
Company data provided by crunchbase