Apply on Employer Site

Chief Media · 1 week ago

Senior Manager, Programmatic Media

New York, NY

Full-time

Onsite

Senior Level

6+ years exp

Chief Media is seeking a Senior Manager, Programmatic Media to enhance their programmatic media practice. The role involves managing programmatic campaigns, overseeing platform partnerships, and contributing to business development and team training.

AdvertisingAnalyticsDigital MediaDirect MarketingMarketing

Responsibilities

Serve as the agency’s point of contact for all programmatic media initiatives, including CTV, display, audio, and DOOH

Oversee and maintain relationships with major DSP partners (e.g., The Trade Desk, Amazon DSP, Simpli.fi) to ensure the agency is leveraging best practices, betas, and technology advancements

Manage relationships with supply-side partners (SSPs), content providers, streaming apps, and network partners to optimize inventory quality and pricing

Oversee campaign strategy, setup, and optimization to meet client performance goals and KPIs, with support from junior team members

Provide analytical insights and actionable recommendations based on campaign data with ability to communicate them clearly to clients

Responsible for the programmatic response for RFPs and new business opportunities, including strategy, pricing, and presentation support

Develop internal training programs to upskill the media team on programmatic platforms, CTV strategies, and best practices

Evaluate emerging programmatic technologies and data solutions to drive innovation and performance

Collaborate with leadership to develop programmatic case studies and agency thought leadership materials

If desired, this role offers the opportunity to cross-train in other digital channels such as Search, Meta, TikTok, and emerging social platforms, expanding your strategic influence across the full digital media mix

Qualification

Programmatic media experienceCTV buying expertiseDSP proficiencySupply path optimizationCampaign performance analysisBachelor’s degreeCommunicationOrganizational skills

Required

6–8 years of programmatic media experience within an agency or in-house marketing team

Proven expertise in CTV buying and programmatic media strategy with deep hands-on experience with DSPs (The Trade Desk, Amazon DSP, and/or Simpli.fi preferred)

Strong understanding of supply path optimization, audience targeting, and data strategy

Skilled in campaign performance analysis, optimization, and reporting

Excellent communication and presentation skills; able to translate complex data into clear insights

Strong organizational skills with the ability to juggle multiple clients and priorities

Bachelor's degree in Marketing, Advertising, Communications, or a related field