Apply on Employer Site

Extra Space Storage · 1 day ago

Director of SEO & AI Search

Salt Lake City, UT, United States

Full-time

Hybrid

Director/Executive

8+ years exp

Extra Space Storage is an S&P 500 company recognized as one of the 'Best Places to Work'. The Director of SEO & AI Search will lead the company's Local & Organic SEO strategy across numerous facilities, focusing on enhancing organic visibility and managing a high-performing SEO team to drive innovation in AI-driven search.

CommercialReal Estate InvestmentSelf-Storage

Growth Opportunities

Responsibilities

Lead and elevate the company’s full Local & Organic SEO strategy with a focus on visibility growth, scalable execution, and long-term competitive advantage

Oversee Local SEO and Organic SEO, ensuring unified prioritization, strong communication, and seamless collaboration with Web Optimization, Social Media, Paid Search, Data-Science, and IT

Develop and manage a comprehensive roadmap that supports both day-to-day performance and future-focused initiatives tied to AI search experiences

Measure and optimize organic performance, reporting regularly on KPIs, trends, testing outcomes, technical improvements, opportunities for growth

Provide strategic direction for AI search visibility, including AI Overviews optimization, schema expansion, and semantic SEO frameworks to ensure Extra Space is well-positioned for the next generation of search platforms

Identify, test, and evaluate new SEO technologies, methodologies, and innovations that improve efficiency and strengthen the overall organic strategy

Work closely with SEO managers to prioritize and guide development efforts with SEO developers to address technical SEO needs, including crawlability, indexation, internal linking, site architecture, Core Web Vitals, user experience, and content performance

Ensure SEO strategies fully reflect core marketing principles, CRO best practices, and a deep understanding of user behavior across both local search and traditional organic search journeys

Report out regularly on SEO KPIs and be accountable for driving sustained improvements across these indicators

Provide timely performance insights, trend analysis, testing outcomes, and visibility narratives to leadership, along with clear strategic recommendations and action plans

Manage SEO budgets, resource planning, vendor partnerships, and agency relationships to support a scalable and efficient execution model

Analyze performance data to uncover new opportunities and provide high-level recommendations that support acquisition goals

Mentor and develop SEO team members, providing clear guidance, feedback, growth plans, and ongoing support as they build expertise in Local Search, Technical SEO, Content SEO, and AI search innovation

Ensure Extra Space remains a leader in organic search visibility and is well-positioned for the future of AI-driven discoverability

Qualification

Local SEOTechnical SEOContent SEOAI-driven searchSEO testingHTMLAI platformsVideo optimizationData analysisTeam managementCollaborationProblem solving

Required

Degree in Marketing, Advertising, IT or related field

8+ years in SEO or related position either with an agency or brand

Strong experience in SEO testing, including designing hypotheses, managing controlled experiments, interpreting test results, and translating findings into scalable recommendations

Proven ability to build tools and internal applications that improve workflow efficiency, automate repetitive tasks, streamline data analysis, or enhance cross-team visibility into SEO performance

Preferred

Experience developing websites, HTML, and standard mark-up

Strong knowledge and experience with AI platforms

Experience with video as a growth channel, including optimizing video content for search, understanding YouTube/Google discoverability, and leveraging video as part of a broader organic visibility strategy