JD Finish Line · 1 week ago
Senior Marketing Science Analyst
Boulder, CO
Full-time
Onsite
Mid, Senior Level
$70K/yr - $90K/yr
4+ years expJD Finish Line is seeking a highly analytical and strategic individual to serve as the primary quantitative leader for their Digital Marketing organization. The Senior Marketing Science Analyst will build and own the growth analytics function, focusing on predictive models and incrementality frameworks to drive profitable growth across the digital business.
ApparelRetail
Responsibilities
Act as the primary analytical partner for paid and retention channel owners to optimize performance and unlock channel-level efficiencies
Build and own the marketing analytics function, establishing how we measure the core drivers of the business and the impact of our actions on those drivers
Transition the organization from baseline models to sophisticated Multi-Touch Attribution (MTA) and Market Mix Modeling (MMM) to drive profitable acquisition
Design and lead 'Scientific Lift' studies (e.g. Geo-tests) to measure the true causal impact of Meta, Google, and Brand campaigns
Maintain the statistical model that advises the VP on quarterly budget shifts between Paid, Owned, and Earned media
Manage the transition from basic last-click reporting to a multi-touch, data-driven attribution (DDA) model
Lead the development of programs that target customers across the full lifecycle using advanced statistical modeling, machine learning, and propensity scoring
Build and maintain predictive models (Churn, CLV, Next-Best-Action) that allow the CRM/retention team to automate 1-to-1 personalization
Collect, harmonize, and review data across disparate sources (Commerce Tools, Looker/Big Query, Meta, GA4, Braze) to ensure a unified view of the customer
Provide the Paid Media team with data-driven insights on bid optimization, budget allocation, and target audiences derived from MMM, MTA and CLV forecasts to lower blended Customer Acquisition Cost (CAC) while scaling volume
Collaborate closely with the CRM/Lifecycle team to operationalize models by feeding predictive scores directly into segmentation and personalization engines (e.g., Braze) to maximize conversion and retention rates
Serve as the strategic analytical consultant to leadership, translating complex mathematical findings into clear, concise, and actionable business recommendations for investment decisions
Partner with Data Engineering and IT teams to architect and ensure the integrity, governance, and flow of data from raw sources (E-commerce platform, Ad Platforms, appsflyer, etc) into the cloud data warehouse for modeling purposes
Design and execute rigorous experiments (A/B, Multivariate, and Geo-Lift) to isolate the true causal impact of marketing initiatives
Formulate key insights, charts, and reports for high-level presentations to the VP and executive leadership, turning complex coefficients into business narratives
Increase the transparency and accuracy of core business metrics, ensuring the team is making decisions based on 'valid' and 'real-time' data
Qualification
Required
B.S. or M.S. in a quantitative field (Statistics, Economics, Mathematics, or Data Science)
4-8 years in Marketing Analytics or Data Science, with at least 3 years in a high-volume Retail/E-commerce environment
Proven ability to translate complex data into business strategy and present to executive-level stakeholders
Experience working independently on analytical tasks, building, and optimizing ‘big data' pipelines, architectures, and data sets
Experience developing and delivering exec-level presentations using insights derived from analytics
Strong working knowledge of Microsoft PowerPoint and Excel
Expert proficiency in SQL and Python
Expert experience with Google Analytics 4 (GA4) and a major BI/Visualization platform (preferably Looker)
Direct working experience with the data output of a major CRM/E-commerce platform (e.g., Commercetools, Braze, etc)
Mastery of Looker to build executive-level dashboards
Benefits
Medical
Dental
Vision
401k
Sick leave
Parental leave
Company paid time off plan
Company
JD Finish Line
We are JD Finish Line, a premium retailer providing the latest and most exclusive athletic sneakers, apparel and accessories since 1976.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2018-03-26Acquired
1992-06-21IPO
Leadership Team
Michael Grimes
Senior Vice President, Chief Marketing Officer JD NORTH AMERICA
Adela Zyniak
Talent Acquisition Partner
Recent News
BizTimes Milwaukee
2025-08-29
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