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NEOGOV · 1 week ago

Messaging and Engagement Strategist

Eagle, CO

Full-time

Hybrid

Senior Level

$88K/yr - $110K/yr

7+ years exp

NEOGOV is seeking a Messaging and Engagement Strategist to join Eagle County Government's Communications division. This role is responsible for developing and managing public outreach and storytelling efforts, creating original content, and implementing messaging campaigns to promote the county’s strategic initiatives and engage with both internal and external audiences.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

With guidance from the Strategic Director of Communications, develops and oversees internal and external outreach efforts. Understands the differing needs of external audiences in the Eagle River and Roaring Fork valleys, the demographic complexities of the county, as well as the interests of different stakeholders

Writes and edits original content for a variety of mediums, including news releases, opinion pieces, advertisements, annual reports, social media, video scripts and more

Develops specialized communications plans as needed

Designs and implements communications campaigns

Leads the county’s digital storytelling and social media strategy, ensuring consistent, executive-aligned messaging across platforms. Curates the county’s message and brand through social media, capturing on-the–ground success stories and generating original creative content. This includes monitoring and posting to the county’s social media outlets, as well as identifying tools and providing training and guidance to internal staff to optimize social media and execute the county’s digital strategy. Keeps abreast of emerging trends in social media and AI integration. Analyzes and makes strategic adjustments to content based on analytics

Serves as a communications advisor to the Strategic Director and County Manager’s Office, helping shape executive messaging and narrative alignment

With guidance from the Strategic Director of Communications, advises and coordinates with elected officials and staff on strategic communications issues, positively portraying the county in the news media, on social media, in the community, and with other government agencies and county partners

Facilitates internal communications and employee engagement through the administration of the county’s communications systems and participates in internal work groups. Assists in the development and dissemination of internal messages

Serves as a Public Information Officer during crises, emergency situations and/or large scale events

Cultivates relationships with members of the media and understands the needs and interests of each contact

Develops a “plug and play” baseline internal community engagement guidebook and consults with departments to customize public engagement campaigns to meet their objectives

Observes safety and security procedures, uses equipment and materials safely and reports potentially unsafe conditions

Serves the community by demonstrating Eagle County Government mission and core values and following relevant policies and procedures

Other duties as assigned

Qualification

Public relationsDigital media strategyContent creationSocial media managementCommunications planningCrisis communicationGoogle SuiteResearch skillsSpanish fluencyLeadershipTeam collaboration

Required

Bachelor's degree from an accredited college or university, with a major in journalism, English, communications, public policy or closely related field

7 years of work experience in the communications field

Excellent oral and written communication skills, including the capacity to communicate complex ideas to a variety of audiences

Knowledge of correct use of grammar, punctuation and spelling. Familiarity with AP style guidelines

Strong computer software skills, including strong social media skills and familiarity with website content management systems

Knowledge of Google Suite

Ability to edit and proofread the work of others quickly while maintaining a high level of accuracy. Must be detail-oriented and adapt 'voice' to different types of communications

Ability to complete projects independently. Ability to provide effective leadership for project teams

Ability to be flexible and work well under pressure. Ability to prioritize multiple assignments and projects simultaneously while meeting established deadlines

Ability to maintain confidentiality, objectively make judgments, and exercise authority when appropriate. Ability to assess the political climate and adapt to changing priorities

Ability to establish and maintain effective working relationships with team members, elected officials, county management, peers, vendors and media outlets. Ability to work collaboratively with public and private partners

Demonstrated understanding of the news media, its structures and technology for reporting news

Knowledge of trends in marketing, identity building, and communication strategies for governmental organizations

Expertise in conducting research, locating information related to requests and critically evaluating the research findings