Apply on Employer Site

Chainguard · 2 weeks ago

Staff Product Marketing Manager - Public Sector

United States

Full-time

Remote

Lead/Staff

Chainguard is a company focused on providing secure open source software solutions. They are seeking a Staff Product Marketing Manager to lead the messaging, positioning, and go-to-market strategy for the Public Sector, particularly in U.S. Federal, State & Local Government, and Education markets.

Cloud SecurityDeveloper ToolsEnterprise SoftwareOpen SourceSecurity

Responsibilities

Architect category-defining positioning and build out the messaging, presentations, and core content that articulate Chainguard’s unique value for government and education customers

Drive the end-to-end content strategy for the Public Sector. Author high-impact thought leadership (whitepapers, executive briefs) that shapes market discourse, while guiding the creation of downstream sales assets

Build and orchestrate GTM strategies in partnership with Public Sector sales and marketing to accelerate adoption across Federal, State & Local, and EDU segments

Serve as a strategic anchor for the Public Sector field team. Develop enablement content and ensure sales, sales engineering, and channel partners are equipped with the tools and knowledge to succeed

Own the economic narrative for the Public Sector. Build and iterate on the ROI model for public sector prospects, and conduct value assessments for those prospects during the sales cycle

Act as a primary industry evangelist and trusted advisor for key accounts and partners, driving high-level executive conversations and representing Chainguard at major industry forums. Influence standards bodies to align with Chainguard’s viewpoint

Partner with demand generation and corporate marketing teams to design campaigns and events that resonate with public sector buyers

Support customer and prospect conversations by participating in calls, presentations, and industry events; serve as a credible voice in the market

Partner deeply with Product Management and Engineering to influence the roadmap based on market signals, ensuring compliance drivers (FedRAMP, DoD IL, cATO, RMF, CMMC) are leveraged as strategic differentiators

Qualification

Public Sector AuthorityGTM StrategyTechnical FamiliarityMaster StorytellerAdvanced Business AcumenCross-Functional LeadershipExecutive CommunicationExecution & Agility

Required

Deep experience in B2B technology marketing for Public Sector audiences, with a nuanced command of Federal procurement vehicles, SLED dynamics, and/or EDU market drivers

Demonstrated success not just in executing, but in defining GTM strategies for technical products in regulated markets, with a track record of influencing business outcomes

Ability to translate complex technical capabilities into compelling, executive-level narratives that resonate with policymakers, CISOs, and technical evaluators alike

Strong experience leading through influence in high-growth environments, capable of aligning product, engineering, and sales teams around a shared vision without direct authority

Understanding of cloud-native infrastructure, open source software, enterprise security, or compliance-driven technologies

Comfortable operating in a fast-paced, rapidly growing company while balancing strategy with hands-on execution

Exceptional written and verbal communication skills, with the ability to present confidently to C-suite executives and large audiences

Strong analytical skills with the ability to model business cases, pricing scenarios, and TAM analysis (beyond basic spreadsheet modeling) to justify strategic bets

Benefits

Flexible & Remote-First Culture: Work remotely with team meetup opportunities, bi-annual destination summits, and a monthly stipend for coworking spaces, phone and internet costs.

Our Approach to Equity: Receive stock options upon hire and promotion. Plus, you can participate in secondary offerings and have 10 years to exercise your options (yes, you read that correctly: 10 years!).

100% Covered Health Insurance: We cover 100% of your health, vision and dental insurance premiums for you and your dependents. Nothing comes out of your paycheck.

∞ Flexible Time Off: Take the time you need – to do our best work, we need to recharge and reset.

18 Weeks Paid Parental Leave: We offer 18 weeks for birthing parents and 12 weeks for non-birthing parents, with the option to use it all at once or throughout your child's first year.