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Chase · 1 month ago

Managing Director, Dealer Retail & Consumer Marketing

8181 Communications Pkwy Bldg A, Plano, TX, 75024, US

Full-time

Onsite

Senior Level, Lead/Staff

$250K/yr - $450K/yr

10+ years exp

Chase Auto is a leader in auto financing, part of JP Morgan Chase, serving vehicle manufacturers, auto dealers, and consumers. The Head of Retail & Consumer Marketing will oversee a team responsible for the development and execution of marketing strategies aimed at driving growth in both direct-to-consumer and dealer retail segments.

BankingFinancial Services

Responsibilities

Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and consumer originations acquisition via prospecting to drive more through the door applications across the Chase dealer network, ensuring alignment with business goals. Oversee owned, earned and paid media in support

Implement visual identity and brand voice for Chase Auto retail and consumer segments. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty

Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing

Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Continue to mature consumer segmentation and consumer buyer persona insights

Maintain a pulse on competitor offerings in the marketplace and best position Chase Auto given its advantages. Partner with business leadership in leveraging feature / benefits mapping to further inform our value proposition, reasons to believe, and go-to-market messaging

Develop and maintain client and customer contact strategies using campaigns and always-on communication of offerings and advisory leveraging Salesforce Marketing Cloud

Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value including live webinars or in-person venue

Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives

Collaborate with sales leadership, product, and other cross line of business teams including branch network to align marketing strategies with business goals and drive integrated solutions

Analyze market trends and customer insights to identify opportunities for growth and innovation, informing strategic decisions and marketing initiatives. Stay up to date with industry trends and best practices, incorporating them into marketing strategies to maintain competitive advantage

Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact

Monitor and report on the effectiveness of marketing strategies and lead generation, using data-driven insights to optimize performance and maximize ROI

Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives

Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making

Qualification

B2B marketingB2C marketingTeam leadershipMarket analysisFinancial services experienceAuto industry expertiseExecutive communicationAnalytical mindsetInterpersonal skillsCreative thinkingPresentation skills

Required

10+ years of leadership with demonstrative experience in development and implementation of B2B and B2C marketing strategies

Strong people leadership skills with experience managing and developing a team

Strong interpersonal skills with the ability to build relationships and influence stakeholders

Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications

Critical thinker with an analytical mindset to interpret data and make informed decisions

Creative thinker with a passion for innovation and continuous improvement

Exceptional written, presentation and verbal communication skills

Strong executive presence