Bulb Digital ยท 4 days ago
Marketing and Content Manager
Bulb Digital is focused on helping organizations effectively utilize Microsoft 365 to enhance their workflows. They are seeking a proactive and creative Marketing & Content Manager to lead content strategy and execution across multiple channels, driving engagement and growth through compelling content.
Responsibilities
Plan and execute weekly newsletters for our 2,700+ subscriber list
Align content with current campaigns and business priorities
Draft, schedule, and monitor newsletters, addressing any post-send issues
Manage LinkedIn and Facebook accounts
Oversee paid ad campaigns in collaboration with third-party vendors
Monitor ad performance and provide high-level insights
Coordinate blog, podcast, and YouTube content:
Develop topics and outlines with leadership
Schedule recordings and manage production timelines
Publish and promote content across channels
Create and edit short-form videos for social platforms
Organize and promote monthly office hours
Coordinate speakers, gather audience questions, and support live sessions
Periodically review and refresh website content to align with offerings and goals
Execute marketing strategies in collaboration with leadership
Coordinate asset creation with third-party vendors
Take ownership of paid ad strategy, budget management, and vendor contracts
Drive intellectual property development and contribute to strategic ideation
Analyze website traffic and optimize conversion funnels
Develop marketing strategies to generate sales and refine market positioning
Qualification
Required
Strong writing and communication skills
Experience in email marketing, social media management, and content creation
Ability to manage multiple projects and deadlines
Creative mindset with a strategic approach to marketing
Preferred
Familiarity with analytics and performance tracking is a plus