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Caliber · 6 days ago

Audience Development Manager

New York, United States

Full-time

Onsite

Mid, Senior Level

$85K/yr - $110K/yr

3+ years exp

Caliber is a media company built to define a new era for journalism, focusing on reimagining how stories are created, shared, and valued. The Senior Audience Development Manager will play a critical role in growing Caliber's brand audiences across various social channels and will be responsible for driving audience engagement and insights to inform storytelling and coverage strategies.

Computer Software

Responsibilities

Work with the newsroom to inform daily and weekly trending conversations across platforms

Partner closely with the social data analyst to connect reporting and performance, and to guide future content decisions

Research and analyse social audiences to identify and evolve primary and secondary audiences for our owned brands (The News Movement, The Recount, and Capsule) and for our clients

Track the performance of owned channels and translate analysis into actionable insights

Spot content, creators, and formats that are trending and help newsrooms and clients integrate those trends into their strategies. This includes active monitoring of social and search trends, as well as real-time sentiment

Evolve content, social, and marketing strategies — developing growth levers and collaborating with key stakeholders to meet performance goals

Drive thought leadership that can inform trend reports used by sales teams, newsrooms, and clients

Help build close-knit, engaged communities online and offline that foster a true sense of belonging and brand loyalty

Support the audience growth of our D2C news app, SaySo

Qualification

Audience developmentSocial media strategySocial analyticsContent productionStakeholder managementTrend analysisCommunity buildingEmpathyCuriosity

Required

3–5 years of experience developing and growing audiences, with a proven track record of driving organic growth through social strategy

Success metrics include followers, average views per post, retention, and engagement

A social native who's genuinely 'very online' — a trendspotter who can distinguish the signal from the noise and turn insights into action

Deep understanding, both personally and professionally, of major and emerging social platforms including TikTok, Instagram, YouTube, YouTube Shorts, Substack, Reddit, X, Discord, Twitch, Facebook, and LinkedIn

Experience producing and editing content

Highly proficient in social analytics (native and third-party platforms), social listening tools (e.g. Brandwatch, Sprinklr), and trend/audience research tools

Well-informed about media trends, technology, and the competitive landscape

Experienced in stakeholder management and collaboration