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American Express · 3 weeks ago

Sr. Analyst, Paid Media

New York, New York, United States

Full-time

Hybrid

Senior Level

$78K/yr - $125K/yr

American Express is a company with a rich history of innovation and a commitment to serving its customers and communities. They are seeking a Senior Analyst, Paid Media to manage and optimize their Paid Media program, driving efficient prospect acquisition at scale while collaborating with internal and external partners.

Credit CardsFinanceFinancial ServicesPaymentsTravel

Comp. & Benefits

No H1B

Responsibilities

Support the development of Paid Media channel strategies and content that directly connect to Enterprise priorities

Serve as a PMO for the channel, and project manage a variety of high priority projects from concept to launch and through execution

Manage relationships with both internal and external partners, including legal and compliance, analytics, external agencies, and media platform partners

Leverage internal and agency reporting to monitor and report on campaign performance, partnering closely with analytics teams to recommend channel optimizations

Own channel budget forecasting & reconciliation; drive efficiencies in process

Lead with an external perspective by keeping abreast of industry trends and technologies, serving as a subject matter expert for Paid Media across the organization

Qualification

Analytical skillsProgrammatic mediaProject managementExcel proficiencyAgency managementInterpersonal communicationCreative problem-solvingAttention to detail

Required

Strong analytical skills with a proficiency in Excel

Have a “can do” attitude towards problem solving and demonstrated ability to work well with new opportunities

Strong project management and organizational skills including meticulous attention to detail, handling multiple priorities, managing timelines, driving flawless execution

Expert ability to build and manage both internal and external relationships across multiple work streams to deliver results

Strategic thought starter who can deliver work with consistence, independence, and excitement

Superior verbal, written, presentation, and interpersonal communication skills with a passion for creative problem-solving

Experience with programmatic media, 3rd party tracking, and agency management

Experience in highly regulated industry a plus

Bachelor's Degree preferred