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CMI Media Group · 1 week ago

Associate Director, Engagement Strategy

Parsippany, NJ

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$70K/yr - $140K/yr

7+ years exp

CMI Media Group is a leading healthcare marketing agency seeking a dynamic Associate Director, Engagement Strategy to develop and execute impactful media campaigns. The role involves leading the Engagement Planning team, cultivating client partnerships, and driving innovation in media strategies.

Health Care

Hiring Manager

Gina Santacaterina

Responsibilities

Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience

Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives

Cultivate strong relationships with key client contacts, establishing yourself as a trusted strategic advisor and ensuring their needs are consistently exceeded

Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact

Lead, inspire, and mentor a team of talented planners, fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential

Qualification

Media PlanningCross-Channel StrategiesClient Relationship ManagementHealthcare Industry KnowledgeLeadershipInnovationCommunication SkillsMentorship

Required

7+ years of media planning experience, including 2+ years in a supervisory role, with a proven track record of developing and executing successful cross-channel media strategies

Passion for developing and empowering team members, fostering a collaborative and growth-oriented environment

Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs

Extensive understanding of the pharmaceutical and patient markets, with a deep knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms

A genuine interest in healthcare and a desire to make a positive impact on patient lives