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The Coca-Cola Company · 2 days ago

Sr Director I, Agency Operations & MarTech Implementation

US - GA - Atlanta

Full-time

Onsite

Director/Executive

$189K/yr - $217K/yr

10+ years exp

The Coca-Cola Company is a leading global beverage company, and they are seeking a Senior Director I for Agency Operations and MarTech Implementation. This role involves leading agency relationship management and overseeing the integration of marketing technology tools to ensure operational excellence across the North America Operating Unit.

Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing

Comp. & Benefits

Responsibilities

Serve as the primary point of contact for NA Marketing Community on all agency operations, processes, and tools; direct stakeholders to subject matter experts as needed

Manage agency relationships (creative, media, and Studio X), including contracts, SOWs, payments, and performance tracking

Oversee the selection, onboarding, and marketing process for Open X, acting as the 'single front door' for agency partner identification and operationalization

Lead agency roster assessment (including media and Studio X) for new capabilities, working with SMEs and Global Marketing Procurement

Track and report on OU scope of work, project briefs, fees, and agency mix (WPP/non-WPP)

Coordinate Open X & Studio X transformation, including annual roadmaps, action plans, and bi-annual performance surveys

Lead the rollout, training, and adoption of MarTech tools developed by Studio X (Shop X for bottler adaptation, Prod X for production automation, Learn X for capability building, etc.)

Ensure Studio X MarTech solutions are integrated into broader marketing workflows and scaled across the system

Track agency and Studio X deliverables, performance, and compliance using MarTech dashboards (e.g., Adobe Workfront)

Collaborate with Studio X leadership to ensure best-in-class implementation, scaling, and governance of new tools and capabilities

Support the transition of Studio X’s adaptation and production functions into the MarTech/Agency Ops remit as part of the NAOU transformation

Develop and digitize agency engagement processes, self-help tools, and training resources for NAOU marketers

Champion change management for new MarTech and agency processes, driving adoption and continuous improvement

Train and support marketers on project statements, agency evaluations (MAP), PO processes, deliverable identification, and Workfront usage

Drive operational efficiency, compliance, and risk mitigation across all agency and MarTech engagements

Partner with NAOU Marketing Procurement, Global Marketing Procurement, and Platform Services to ensure alignment and compliance

Influence and align senior leaders across NAOU and the global marketing community to adopt and support new processes and tools

Represent NAOU in the global agency and MarTech community, sharing best practices and driving capability building

Qualification

MarTech implementationAgency relationship managementProject managementAdobe WorkfrontChange managementBusiness acumenAgenciesStrategic thinkingCollaborationLeadership skillsCommunication skills