RYZE · 1 day ago
Creative Strategist / Video Editor (Direct Response Paid Ads – UGC)
United States
Full-time
Remote
Mid, Senior Level
3+ years expRYZE Superfoods Inc. is a fast-growing company focused on wellness and innovation. They are seeking a Creative Strategist / Video Editor to develop high-performing direct-response ads for paid social platforms, leveraging user-generated content and performance data.
E-CommerceFood and Beverage
Responsibilities
Analyze top-performing ads weekly to identify winning hooks, angles, leads, and structures
Build 'Frankenstein' ads by stitching together proven segments from multiple UGC assets
Develop ad narratives, pacing, and structure without needing detailed storyboards
Craft scroll-stopping creative rooted in direct-response principles
Interpret performance metrics such as thumb-stop rate, hold rate, CTR, CAC, and CVR
Build hypotheses and translate insights into creative variations for testing
Collaborate with Growth, Analytics, and Copy teams to iterate quickly and strategically
Edit short-form paid social videos optimized for Meta (and similar platforms)
Pull efficiently from large UGC and asset libraries to assemble high-performing edits
Create multiple versions testing hooks, intros, CTAs, pacing, and angle shifts
Partner with copywriters and creators to guide new shoots or asset needs when required
Partner with Performance Marketing and Creator teams to identify creative gaps
Clearly communicate creative rationale: why a hook works, why pacing matters, why an angle converts
Operate autonomously while staying aligned with broader performance strategy
Qualification
Required
3–5+ years of experience editing direct-response paid social ads (Meta/TikTok required)
Proven success creating performance-driven, iteration-based ads (not just brand edits)
Strong understanding of hooks, angles, audience psychology, and platform behavior
Ability to interpret performance data and apply insights directly to creative decisions
Comfort working within large asset libraries and building narratives from scratch
Highly organized, deadline-driven, and able to manage multiple concepts simultaneously
Strong communication skills with the ability to explain creative decisions clearly
Benefits
Competitive contractor compensation, commensurate with experience
Fully remote, flexible working arrangement
Opportunity to work on high-impact performance creative at scale
Direct collaboration with growth, analytics, and creative leadership
Company
RYZE
RYZE is redefining the way people start their days. We believe coffee should do more than just wake you up—it should nourish your body and mind.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2.15MKey Investors
PS27 Ventures
2022-03-28Seed· $1.5M
2021-07-20Seed· $0.65M
Recent News
Company data provided by crunchbase