SoTalent · 1 day ago
Senior Marketing Specialist
Minnesota, United States
Full-time
Onsite
Mid, Senior Level
4+ years expSoTalent is seeking a Senior Marketing Specialist to lead and execute marketing initiatives across wholesale energy and fuel-related businesses. The role involves managing end-to-end campaigns and collaborating cross-functionally to drive measurable results for both B2B and B2C audiences.
Staffing & Recruiting
Responsibilities
Develop and execute B2B and B2C marketing programs, campaigns, and promotions across energy and fuel-related product lines
Drive demand through integrated marketing strategies, including sponsorships and multi-channel media activation
Manage marketing budgets, timelines, and performance tracking
Create and deliver marketing assets such as presentations, product literature, promotional materials, and digital content
Lead brand initiatives including content development, promotions, channel communications, trade advertising, and event execution
Partner with sales teams to develop product and promotional communications for internal and external audiences
Independently manage product-related marketing elements including data sheets, packaging, and product communications
Manage external vendors and agencies producing print, digital, radio, social media, and promotional materials
Coordinate with internal stakeholders to ensure marketing programs align with business objectives
Track and analyze campaign performance against KPIs, recommending improvements to optimize ROI
Support consistent brand execution across affiliate and partner networks
Develop and distribute communications tailored to dealers, customers, and internal teams
Collaborate with sales, product management, technical services, operations, and training teams
Respond to inquiries from internal teams, partners, vendors, and field staff regarding marketing programs
Qualification
Required
High school diploma or GED
4+ years of experience in marketing, communications, or a related field
Preferred
Bachelor's degree in Marketing, Communications, Business, Journalism, Public Relations, or a related discipline
Experience in agriculture, energy, fuels, lubricants, or heavy-duty industries
Strong professional writing and communication skills
Proficiency in Microsoft Office (PowerPoint, Word, Excel)
Experience with project management, content creation, CRM systems, or marketing data analysis
Familiarity with cooperative or member-based business models
Benefits
Comprehensive benefits package including medical, dental, vision, retirement plans, paid time off, wellness programs, tuition reimbursement, and more
Company
SoTalent
At SoTechTalent, we specialise in connecting forward-thinking tech companies with world-class talent.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase