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Graymatter Labs · 3 days ago

Content Strategist

United States

Contract

Remote

Mid Level

$3,000/mo - $5,000/mo

Graymatter Labs is focused on expanding the awareness of plant-based cognitive supplementation through their flagship product, Bright Mind. They are seeking a Content Strategist to develop creative strategies, analyze competitors, and support the growth of their brand through innovative content creation.

Food Production

Responsibilities

Develop new hook concepts weekly across multiple ICPs

Turn insights into repeatable creative angles, no one-off ideas

Pressure-test messaging themes, framing and positioning based on performance data

Analyze competitors, creators and adjacent brands to identify (1) winning hooks, (2) formats that consistently perform, (3) messaging trends worth testing + ones to ignore

Provide detailed reporting and next steps on a weekly cadence

Help document Graymatter’s creative learnings

Maintain shared creative docs, idea banks and reference libraries

Create clarity and continuity so momentum doesn’t reset every week

Work closely with the Head of Content to (1) prep content concepts before filming and (2) improve clarity and strength of ideas before execution

Support the broader creative pipeline (organic, paid, UGC, affiliate) in an organized fashion

Qualification

Short-form video creationAI experienceContent strategyDTC brand experienceVideo editingCanvaFigmaPhotoshopAudience psychologyHealth & Wellness interest