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Group O · 1 day ago

Lead Product Marketing Manager Integrated Marketing Execution

United States

Full-time

Remote

Mid, Senior Level

$60/hr - $70/hr

2+ years exp

Group O is seeking a strategic and creative Product Marketing Manager to join their team. This role is critical to driving product positioning, messaging, and go-to-market strategies that resonate with clients' target audiences and differentiate offerings to existing customers. The focus is on future growth through agile, digital-first tactics, leveraging social media and partnerships for effective marketing execution.

LogisticsManufacturingTransportation

Responsibilities

Develop succinct and powerful go-to-market briefs for all acquisition campaigns, initiatives, and tentpoles across multiple audiences, including Hispanics

Lead/own campaign plan of record and workback schedules for assigned acquisition campaigns

Drive go-to-market execution and orchestration to ensure strategy consistency and optimization through all channels and for all audiences

Work with competitive insights, trends, and substantiation to inform go-to-market plan

Collaborate with numerous internal stakeholders to ensure seamless marketing execution across all channels/tactics—advertising, paid media, PR, dotcom and other sales channels, legal, brand/messaging, and more

Qualification

Campaign strategy experienceVideo streaming servicesBrazeSalesforce Marketing CloudCRM/marketing platformsProactive leadershipMicrosoft SuiteBachelor’sMBACommunicationStorytelling skills

Required

Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap)

Proven record of accountability to deliver initiatives in alignment with the program roadmap

2-5 + years of communications or campaign strategy experience for large to mid-sized enterprise with emphasis on automation, personalization, and efficiency

Excellent communication and storytelling skills

Experience in Video, streaming services, entertainment, and the sports industry

Familiarity with Braze Real-Time Customer Engagement Platform or Salesforce Marketing Cloud Enterprise Cross-Channel Marketing Platform

Familiarity with tools like Salesforce, HubSpot, or similar CRM/marketing platforms

Bachelor's, MBA, or advanced degree in Marketing or Business

Microsoft Suite of Products