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IHG Hotels & Resorts · 1 day ago

Director of Sales & Marketing - Hotel Indigo Lower East Side

171 Ludlow St, New York, NY, 10002, US

Full-time

Onsite

Director/Executive

$150K/yr - $175K/yr

7+ years exp

IHG Hotels & Resorts is seeking a Director of Sales & Marketing for the Hotel Indigo Lower East Side. In this role, you will craft and execute a dynamic sales and marketing vision to drive strategies that exceed revenue and room night goals while leading a talented team to create exceptional guest experiences.

HospitalityHotelRestaurants

Responsibilities

Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers

Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognize good performance

Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively

Recommend or initiate any HR related actions where needed

Drive a great working environment for teams to thrive – connect departments to create sense of one team

Interact with outside contacts: guests, vendors, and other contacts as needed

Develop and maintain great working relationships with key clients and outside contacts to increase revenue

Hit all personal/team sales goals and maximize profitability

Help prepare the departmental budget and financial plans including the hotel marketing plan

Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales

Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan

Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan

Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel

Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience

Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients

Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests

Lead marketing efforts to up sell guests on hotel services, offerings, and amenities

Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel

Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities

Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity

Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related inquiries

Identify improvements to marketing activities and overall hotel sales performance and work with other departments

Ad-hoc duties – unexpected moments when we have to pull together to get a task done

Develop and implement strategic sales and marketing plans aligned with the hotel’s business objectives

Lead, mentor, and manage the sales and marketing teams to achieve revenue targets

Identify and cultivate new business opportunities across diverse market segments

Collaborate with revenue management to optimize pricing and inventory strategies

Oversee digital marketing initiatives, including social media, email campaigns, and online advertising

Build and maintain strong relationships with key clients, corporate accounts, and local partners

Analyze market trends and competitor activity to inform strategic decisions

Represent the hotel at industry events and networking opportunities

Qualification

SalesMarketing strategyDigital marketing toolsRevenue growthMarket analysisTeam leadershipProactive attitudeCommunication skillsNegotiation skillsInterpersonal skillsResults-oriented