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Informa · 1 day ago

Sales Development Representative - LIONS Intelligence

New York, NY

Full-time

Hybrid

Entry Level

$55K/yr - $65K/yr

1+ years exp

Informa Festivals is a leader in B2B events, combining influential creative and technology festivals with marketing intelligence platforms. They are seeking a Sales Development Representative to manage lead generation and support the sales of their premium intelligence products across the Americas region.

B2BBusiness IntelligenceEventsInformation ServicesLead GenerationMarketingPublishing

Responsibilities

Build and manage a qualified pipeline of potential customers through strategic prospecting and research

Develop and implement targeted outreach strategies to identify decision-makers within prospect organizations

Maintain accurate records in our CRM system to ensure seamless handoffs to Account Executives

Collaborate with marketing to leverage campaigns and events for lead generation

Conduct thorough research on prospects to personalize outreach and increase engagement rates

Respond promptly to inbound leads—qualify them and book product tour meetings

Conduct initial discovery calls to understand prospect needs and pain points

Assess prospect fit against ideal customer profile criteria

Articulate the value proposition of Lions Intelligence to different stakeholders

Effectively communicate how our solutions address specific industry challenges

Accurately forecast weekly and monthly performance metrics

Track and report on key performance indicators (KPIs) including calls made, emails sent, meetings booked, and conversion rates

Analyze performance data to continuously refine outreach strategies

Participate in regular pipeline reviews with sales leadership

Identify trends and opportunities to improve conversion rates

Overachieve on set KPIs to help drive your annual sales target

Develop a deep understanding of the Lions Intelligence product suite and value proposition

Stay informed about industry trends, competitor offerings, and market developments

Collaborate with Account Executives to ensure smooth transition of qualified leads

Participate in regular training to enhance product knowledge and sales techniques

Actively promote and support diversity, equity, and inclusion within the team and in customer interactions

Share best practices and learnings with the broader sales organization

Contribute to a positive and collaborative team culture

Participate in team meetings and brainstorming sessions

Support company initiatives and represent the brand professionally at all times

Qualification

Sales experienceCRM proficiencyLead generationSaaS experienceConsultative sellingCommunicationOrganizational skillsPositive attitudeTeam collaboration

Required

Bachelor's degree or equivalent experience

1-2 years of experience in sales, business development, or related field

Excellent communication skills, both written and verbal

Strong organizational abilities and attention to detail

Proficiency with CRM systems (preferably Salesforce)

Demonstrated ability to meet or exceed targets

Self-motivated with a positive attitude and resilient mindset

Preferred

Experience in SaaS, market intelligence, or media/advertising industry

Knowledge of creative marketing landscape and agency/brand dynamics

Experience with outbound prospecting tools and techniques

Understanding of consultative selling approaches

Familiarity with the Cannes Lions Festival and creative excellence standards

Experience using Salesloft

Benefits

Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact : take up to four days per year to volunteer, with charity match funding available too

Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out : 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world