TGTHR · 2 weeks ago
Video Editor & Social Media Manager
Los Angeles, CA
Full-time
Onsite
Mid LevelTGTHR is a premium men’s essentials brand focused on confidence through form, fit, and feel. They are seeking a Social Media Manager & Editor to lead their social media strategy and creative direction, ensuring content resonates with their audience and aligns with brand identity.
Apparel & Fashion
Responsibilities
Lead social strategy for platforms including Instagram & TikTok (priorities), YouTube Shorts, and others
Set content cadence, formats, hooks and strategic direction
Monitor, analyze, and report performance trends
Own social KPIs tied to awareness, retention, and brand affinity
Edit and produce short-form video (Reels, TikToks, Shorts) with strong pacing, hooks, and brand voice
Collaborate with founders and creative team on content concepts
Ensure all social creative aligns with TGTHR brand identity and standards
Create carousels and other relevant image based posts
Work with growth team to help on ad creative, based off of top performing UGC based, organic social content
Daily social listening to identify trends, language shifts, cultural moments
Surface trend opportunities and creative ideas weekly
Apply insights to content strategy and creative executions
Generate content ideas from a brand POV (product, heritage, taste)
Translate founder POV (vision, ethos, intentionality) into social narratives
Help communicate TGTHR’s positioning through stories, hooks, and visual language
Qualification
Required
This position is for ON SITE only role in Los Angeles. No remote applicants (and no one not based in Los Angeles) will NOT be considered
Lead social strategy for platforms including Instagram & TikTok (priorities), YouTube Shorts, and others
Set content cadence, formats, hooks and strategic direction
Monitor, analyze, and report performance trends
Own social KPIs tied to awareness, retention, and brand affinity
Edit and produce short-form video (Reels, TikToks, Shorts) with strong pacing, hooks, and brand voice
Collaborate with founders and creative team on content concepts
Ensure all social creative aligns with TGTHR brand identity and standards
Create carousels and other relevant image based posts
Work with growth team to help on ad creative, based off of top performing UGC based, organic social content
Daily social listening to identify trends, language shifts, cultural moments
Surface trend opportunities and creative ideas weekly
Apply insights to content strategy and creative executions
Generate content ideas from a brand POV (product, heritage, taste)
Translate founder POV (vision, ethos, intentionality) into social narratives
Help communicate TGTHR's positioning through stories, hooks, and visual language
Preferred
Strong social media leadership & strategy
Advanced video editing skills (short-form focus)
Excellent storytelling instincts
Keen social listening & directional foresight
High attention to brand voice and creative standards
Comfortable both strategy and execution, especially for e-commerce brands
Company
TGTHR
TGTHR designs what men wear every day—engineered to help them feel better in their bodies, physically, mentally, and emotionally.
Founded in 2026
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase