Aramark Destinations · 2 months ago
Marketing Coordinator - The College of William & Mary - The College of William and Mary
Williamsburg, VA, US, 23185
Full-time
Onsite
New Grad, Entry LevelAramark Destinations is seeking a Marketing Coordinator to work closely with the onsite Operations team and Corporate Marketing team. This role involves coordinating and executing communication initiatives to bring the brand to life and supporting local engagement activities.
Hospitality
Responsibilities
Supports the operations team in executing innovation launches that drive profit growth
Leads the development of creative customer presentations, centering all marketing efforts to achieve immediate and long-term business goals
Coordinates engagement activities showcasing new products and programs
Work with the Regional Marketing Manager to identify new marketing opportunities by category, recommending actions, plan projects, estimate costs and manage projects to completion
Manages website content, enhancements, and further development
Executes on-site market research initiatives including intercept and digital surveys
Provides market research, campaign results and consumer trends and put together action plans to further strengthen our services program
Supports the development, implementation, and execution of the client’s brand strategy
Designs location specific traditional, digital, and social marketing campaigns; measure the effectiveness and sales data for each initiative
Updates and manages content of marketing materials and coordinates print production when required
Drives innovation via technology providing a strategic marketing plan as well as implementation support for multiple platforms such as digital screens and mobile applications
Executes, measures and tracks participation for Aramark vendor partner programs
Builds and maintains core relationships with clients, and local communities
Supports other Aramark locations as required
Supports technical operations including Point of Sale (POS) system configuration, mobile ordering application setup, and basic IT troubleshooting to ensure seamless student, client, and vendor experience and operational efficiency
Qualification
Required
Requires content creation experience (blogs, press releases, internal communication, social media posts)
Requires a high school diploma or equivalent
Excellent oral and written communication skills
An eye for design and branding
Strong research, project management and analytical skills
Advanced knowledge of Microsoft Office, Canva, and Adobe applications
Excellent project management skills with a proactive approach to all projects
Company
Aramark Destinations
Aramark Destinations delivers authentic, memorable experiences at national and state parks, specialty hotels, museums, and other destinations across the United States.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Caroline McCulley
Talent Acquisition Partner - Destinations
Company data provided by crunchbase