Apply on Employer Site

Mantra Health · 2 days ago

Lifecycle Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $120K/yr

4+ years exp

Mantra Health is an award-winning digital mental health provider for colleges and universities. They are seeking a Lifecycle Marketing Manager to design, execute, and optimize the student journey that drives retention and utilization within their product. The role involves managing multi-channel automated campaigns and serving as the key analytical owner to improve student experiences and outcomes.

Health CareMedicalMental HealthWellness

Responsibilities

Design and manage complex, multi-channel automated campaigns (In-App, Push, Email, SMS) within Iterable

Develop high-leverage initiatives, such as personalized nudges, feature release rollouts, and retention programs for students approaching the end of their care journey

Run a rigorous A/B testing and experimentation framework for all automated flows, ensuring every optimization is statistically significant and documented for future learning

Serve as the key analytical owner, building and maintaining reporting dashboards to directly attribute marketing lift to key business outcomes (activation, retention, and service line utilization)

Utilize deep product analytics to diagnose friction points, identify drop-offs in the student funnel, and generate hypotheses for testing

Be accountable for delivering against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention

Partner with Product and Engineering to ensure proper product instrumentation and accurate message deployment across the entire student experience

Collaborate with the Clinical and Marketing team to vet all communications for clinical appropriateness and alignment Mantra Health's brand & clinical outcome realization for patients

Manage the operational integrity of the Iterable platform, including segmentation logic, data synchronization, and template hygiene

Qualification

IterableHTML/CSSData analysisA/B testingMarketing automationOptimization mindsetCross-functional collaborationProactive ownership

Required

4-5 years of hands-on experience in a dedicated lifecycle/retention marketing role (ideally B2C or B2B2C digital health)

Proven expertise in a top-tier marketing automation platform

Proficiency in HTML/CSS for template customization

Ability to design and manage complex, multi-channel automated campaigns (In-App, Push, Email, SMS) within Iterable

Experience running A/B testing and experimentation frameworks for automated flows

Ability to build and maintain reporting dashboards to attribute marketing lift to key business outcomes

Deep product analytics skills to diagnose friction points and identify drop-offs in the student funnel

Accountability for delivering against KPIs including onboarding conversion rates, service line/feature usage rates, weekly activity, and customer retention

Experience partnering with Product and Engineering teams to ensure proper product instrumentation and message deployment

Ability to collaborate with Clinical and Marketing teams to vet communications for clinical appropriateness and brand alignment

Experience managing the operational integrity of the Iterable platform, including segmentation logic, data synchronization, and template hygiene

Benefits

Stock Options

Medical, vision, and dental coverage for employees, spouses, and dependents

401(k)

Flexible work location

Generous PTO, sick days, jury duty days, and bereavement. Three week sabbatical and $3,000 stipend after five years of continuous full-time employment

Inclusive parental leave, equal for all parents

$1,000 new-parent mental wellness benefit

Commuter card, if you commute

Access to One Medical

Healthcare & Dependent Care FSA